When you grow online only, it’s very difficult to build trust. It’s also difficult for people to talk to others when you don’t have a store front for them to visit. When a person can’t shake your hand or see how you handle other people within your store, they may be leery about making that purchase.
Testimonials are an important part of your business. They’re a good way to build that trust that you know is important to have for your business. Your Virtual Assistant or Online Business Manager can help you with this task.
There are several ways for your VA or OBM to handle this task. One way is for you to send emails to those that you’d like to include. You’ll need to be very specific about what you need and should include your Virtual Assistant’s or Online Business Manager’s email so they can send them directly to her.
Another option is for you to give your VA or OBM a list of people to contact. Create a template for them to use when they send an email. When you do this, minimal information will need to be changed so it’s personal. That will give the person you’re requesting a testimonial from the feeling that you really care about what they say.
One last way to gather testimonials for your site is to give your Virtual Assistant or Online Business Manager full control over who they contact and what they say. Because they know your business and who your ideal clients are, you can trust them to get testimonials from the clients who will “rave” about your products or services.
Testimonials are a valuable asset to your business. They give you the added support you need to show your potential customers you’re the one they need to work with. Testimonials help them see that you are trustworthy and you care about your customers.