Social media is one of the most important things for business owners to participate in, but it can also be one of the most difficult things to handle. It takes a lot of time and planning to make it work properly. If it’s not done correctly, it will not work for you and that means you’re wasting your time and resources.
Social media is not only about advertising your business. It’s about communicating with others and building trust with your followers. Without the trust, you won’t have people purchasing from you. So it’s important to not only advertise what you offer, but you should also share tips and have friendly conversations with the people that follow you.
While that takes a lot of time, it’s important to do. What happens when you find you’re struggling to do the social media posts and grow your business? When you find you can’t do both, it’s time to outsource your social media needs. A Virtual Assistant or Online Business Manager can help you set up accounts and manage them so you’re doing exactly what you need and making it work the way it’s supposed to work.
A VA or OBM can write posts for you, schedule them for you, or help you build trust by communicating with your followers. It’s also good for her to check your Google Analytics to make sure the posts you’re doing are working for you and not against you. If your posts aren’t generating traffic it’s time to make a change. That’s exactly what a Virtual Assistant or Online Business Manager can do.
This person will know how to use trackable links so you know exactly where your traffic is coming from which makes it even better. There is no point in using ads that aren’t working. If an ad isn’t working, she’ll be able to tweak it a bit and you can try it again to see if that will work.
One thing to remember, posts on Twitter, Facebook, and LinkedIn aren’t the only things you need to use to grow your business. Facebook offers paid ads along the sides and LinkedIn and Facebook have groups you can use to your advantage. Your Virtual Assistant or Online Business Manager can help you find the best ones to participate in and how to use them in the best way.
A VA or OBM will also help you set up your bio and other visible information on these sites so your profile will work for you instead of against you. She’ll be able to help you write it in a way that will gain the interest of people stopping by and keep it current in the right way so it’s always bringing you more traffic.
If social media has got you down, talk to a Virtual Assistant or Online Business Manager today. They can help you get the most out of social media without “killing yourself.”