Getting the attention you need with your business can be difficult at times. When you’re trying to increase the traffic to your website locally or you’re trying to increase the sales for a new product or service, it can be a challenge. One way to overcome those problems is to use press releases.
With a press release you have the ability to share whatever information you want and as much or as little as you want. There is a specific format you need to follow, but that’s minor compared to what you’ll get from one when you use them correctly.
When you use press releases for your business, you add more exposure than you’d receive from any other source including social networking and blogging. What you may or may not know about press releases is that if you have important enough information and if your release is placed in the hands of the right person, you may have the ability to have it printed in a real newspaper distributed by your local newspaper company.
The only way this will happen is if you have the press release written and submitted. Writing press releases can be difficult because you need to follow a specific set of guidelines and you need to write them in a way that will be interesting to your readers, but also show them why they need to purchase what you’re offering. Virtual Assistants and Online Business Managers can help you make this happen.
Once your press release is written, submitting it to local and non-local newspapers and online websites is a good way to get it out there. If you choose to submit them to newspapers, it’s a good idea to make a phone call and ask for a fax number or email address and the name of a person you can send it to. Sometimes this isn’t available, but it’s a good idea to try. You should keep this information so you can continue to use it.
Your Virtual Assistant or Online Business Manager can take the time to make these phone calls, create lists with detailed information, and submit them for you. She can check back with people to see if they received it, answer any questions, and make sure when it will be visible so you can receive it and make the necessary changes.
If you have a press release but not time to get it out there, talk to your Virtual Assistant or Online Business Manager today. Get the word out with ease and less stress.