Pinterest is the last social networking site we’ll cover in this five part series. This site is not only fun, but it’s perfect for business. Many people struggle with the business benefit, but once you realize how it’s done, you’ll see how it’s a must with your business.
Pinterest is all about pictures and has very little to do with words even though you need them to a point. It doesn’t matter if you pull an image from a website or your computer, it’s crucial you add a description to the image. You can add a few words or quite a few; that decision is up to you and what you feel needs to happen. There are times nothing needs to be said about a picture and there are other times that’s not the case.
When you use Pinterest for business it’s important to do a few things to be prepared. If the image you’re going to use is one you’ve purchased, designed yourself, or pulled from your site it’s a good idea to mark it with your business name or website. This will prevent others from using it in ways you don’t want them to. The other thing that’s important is to make sure if you download an image from your computer you check the link for the image. Pinterest will create one if you don’t add a link yourself.
The best way to use Pinterest as a social networking site is to create boards based on your market. An example of this would be if moms are your market and you follow a number of them, you can create a board specific to what they like and then repin their pins so they come up on your profile. This will allow you to share what they offer and that’ll help them to see you are someone that cares about them. You can also comment on their pins and follow them which is another way for them to see you care.
If you plan to use Pinterest to grow your business you need to make sure your pins are organized in a way that will make sense to those that see what you post. You’ll also want to make it easy for them to get back to you if all they see is your image or a link to your site. When you pin things of interest to your market and you help them through your pins you’ll see growth in your business.