Many business owners will tell you that they depend on their email subscriber lists for the bulk of their sales, so obviously keeping it up-to-date is essential to its success. It’s a waste of time, effort and resources if you’re sending newsletters and sales emails to incorrect or obsolete email addresses. But you can refresh your list very easily by following these simple steps:
1. Before you do anything else, delete any addresses that have bounced back to you during prior campaigns. If you have any evidence that an email address is bad, dump it now.
2. Segment your current list by date of last response. Right off the bat, you can probably delete anyone who hasn’t responded to you in over a year.
3. Segment the remaining contacts into two groups: people who have responded multiple times and people who have only responded once or twice. The frequent responders are your best customers – it makes sense to tag them so you know who they are and can speak to them appropriately. Then you can focus on the rest of the list.
4. This remaining group consists of your minimal responders. You should confirm that they are still interested in your products and services by sending them an email. You can approach this in several ways:
• Ask for feedback on your line of offerings. Ask what they like, what they like to see, and what they dislike.
• Let them know you don’t want to send them mail they don’t want. If they want to unsubscribe, now is the time.
• Offer them an incentive to re-subscribe such as a free report, download or other gift.
If you are crunched for time and can’t get this done yourself, it’s easy to outsource an email list scrub. Just assign it to your Virtual Assistant. She can follow all of these steps – including writing those emails to your minimal responders – in less time than you might expect. Then you can confidently communicate with all the subscribers on your list without worrying that your message is disappearing into the ether.
To get your subscriber list refreshed and ready to convert, contact me today!