You can hear the clock ticking on the wall. Marking endless dread-filled hours, it’s an ominous clicking that makes you want to scream. Trapped and desperate, you’re unable to move. You are chained to your computer, feeling dizzy and scared. If you don’t get your email newsletter put together on time, who knows what might break loose?
If putting together your email newsletter feels like a horror movie, you could probably use a few easy tricks to make publishing it feel like a treat. Read on, and don’t let that deadline spook you!
Trick 1: Keep it short and sweet
Respect your readers by not sending them a novel-length newsletter. Nobody has much time to read emails these days, so don’t waste your own time by creating content that will be only skimmed, or worse, skipped altogether. Include the most salient information and cut the fluff. And remember: the more frequently you email your audience, the shorter the communications should be. People will happily open a “Tip of the Day” but will ignore daily long articles.
Trick 2: Use a template
When you have a template to follow, creating newsletter content gets a lot easier. What do your readers need? Every time you send it out, include the same combination of elements. For example, many newsletters include a personal note from the business owner, a relevant article or announcement about the business, a client testimonial, and a way to get in touch. Other formats include questionnaires, video clips, ways to connect on social media, and more. Decide what will most benefit your business and stick with it.
Trick 3: Create an editorial calendar
One of the best and easiest ways to keep yourself on track is to make a plan and get it on the calendar. In just a few hours, you can draw up an overview of each newsletter. You can plan the content of each newsletter based on seasons, trends in your business, recurring events such as tax season or back to school, or whatever makes the most sense for you. And you can set your calendar in advance so you can get to work in a timely manner rather than letting the deadline creep up on you.
Treat: Let someone else create your email newsletter
If you’re ready to hand off this responsibility to someone you trust, it may be time to give yourself the treat of hiring a virtual assistant. You can distribute your editorial calendar to a virtual assistant, who can assemble the separate elements for you as you complete them. She can work with you to create the editorial calendar itself, and even help you find a copywriter to write it for you and a proofreader to make sure it’s perfect. She can load it into your email marketing system (such as Constant Contact or MailChimp), schedule the send date, and set up analysis reports so you can document your progress. All you’ll have to do is enjoy your success – no screaming necessary.
Don’t let your email newsletter turn into a fright fest. Contact me today and get help!