If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers.
These are the seven most important ways an entrepreneur can use the power of automated email:
- Welcome blog subscribers
- Welcome new clients/customers
- We’ll get in touch for people who reach out using your website Contact form
- Abandoned shopping cart
- Purchase thank you/confirmation
- Past purchases recontact/upsell
- Event registration confirmation
When someone gives you their email address to subscribe to your blog, they are sending a giant message that says, “I’m interested!” Create an email that subscribers receive right away thanking them for their interest, give them a tidbit of useful information about your service or product, and let them know when they will receive their first blog.
New clients can sometimes feel uncertain about a new experience or product. They may not be sure about what to do next. A welcoming email can help put their mind at ease by delivering the information or reassurance they need.
Anyone using your website’s Contact form wants to know someone is on the other end reading their message. An automated reply letting them know when they can expect to hear from you goes a long way in helping prospects and customers feel like you’re paying attention to them.
Someone was about to make a purchase, moved the item to the shopping cart, but didn’t pay. Don’t let that sale sneak away! Send a follow-up email asking them if they still want the item. Sometimes they really won’t buy, but often it’s just that they were distracted and will make the purchase with a helpful reminder. You can even offer them an email-only discount if you think it will help close the sale.
Be courteous! When a customer gives you their hard-earned money, never forget to say thank you and confirm that their order has been received.
If you’ve got people on your list who have made previous purchases, but who have been inactive for a while (say, three months), it’s worth your while to reach out. Reminding customers about your offerings can spark their interest to come back for more or try new options.
Similar to a thank you message, when someone signs up for an event, send out a note confirming that their space is saved. It gives people peace of mind to know that you’ve got all your I’s dotted and your T’s crossed.
Did you know?
An online business manager can provide you with the technical and marketing resources you need to get your email automation set up fast.
If you are ready to shift your business to the next level, an online business manager can help you get there. Let’s connect to see if you are ready to work with an OBM. Just take my quick and easy self-assessment quiz to find out how!