Facebook Insights can represent a very powerful tool for people with an interest in tracking user interaction throughout their social media fan page on Facebook. Any admin on your page can visit Facebook insights, and this tool can allow you to track the number of active users associated with your brand, so that you might better understand the performance of your page.
By using Facebook insights, you’ll have the opportunity to determine the best possible time of day for posting, as well as the best day of the week to post, and the type of content that is most popular. It’s worth noting that this tool is constantly updated too, so you should keep checking it to stay in the loop.
Accessing Facebook Insights
To use Facebook insights, simply click on the gear wheel icon on your Facebook fan page and choose “View Insights”. This will allow for a graph to pop up that represents the main insights dashboard. On this graph, you should see the complete number of likes, and the number of fans and friends you have available, alongside the number of people actively talking about your page.
From here, you can look into a number of different and important features of your Facebook page, including:
- The Virility of posts: Below the graph you can see which posts were the most successful over the recent months of your social media activity.
- Likes: If you click on “Likes”, you will be able to see the locations and demographics associated with your most active fans.
- Reach: This section will allow you to see your unique page views and visitor views. This will also show you your reach in terms of paid, organic, and viral searches.
- Talking About This: Here, you can see valuable data regarding who is talking about your page. This will include percentages of people in different age groups and demographics.
- Check-Ins – Under the check-in section, you should be able to see the number of people who have checked into your Facebook page, including information about their gender, age, and where they live.
Accessing Detailed Data
Using the button at the top right of the Insights page, it is possible to export your data. This will allow you to download insights and examine various columns of information, which can seem overwhelming at first. However, they all include key metrics such as daily like sources, daily viral reach and more.
The best way to avoid all of the confusion involved with reading metrics and assessing numbers is to get help from a professional social media manager – who’s been trained to get the most of your Facebook page for you! If you’re interested in getting social media help, contact me for guidance and professional input!