Today, more than 1.13 billion daily users visit Facebook to check up on their friends and engage in interactions with brands, companies, and relatives. With so much potential traffic available through this popular social media platform – it’s no wonder that companies are constantly searching for new and improved ways to get involved with the Facebook world.
While Facebook’s new ad targeting options have made it easier for you to get your information out in front of the people that matter most to your business, it’s important to remember that you need to convince those people to pay attention – and that means creating a truly clickable headline.
Writing better headlines for your Facebook ads is all about:
It’s so much better to read a Facebook ad that seems to be tailored specifically to your preferences and needs. That’s why it’s crucial to target your headline towards your customer, addressing some kind of problem that they might have complained about in the past, or offering them something you know they’ll appreciate. For instance, try offering a free gift to the first people who comment on your post with the name of where they’re from.
Since millions of posts go out onto Facebook every minute, you’re going to need to be clear and concise if you want people to read and understand your headlines. For instance, make sure that your ad clearly underlines what your customer is going to get if they click through to a landing page – regardless of whether it’s a free product, a discount, or simply a chance to sign up for something great.
You’re not the only person out there who’s trying to build up business through Facebook. That means that if you want to get great results, you’re going to have to encourage engagement. There are dozens of ways you can generate intrigue through your headlines, and just some of them include:
- Asking a question
- Informing people about a competition
- Using exclusivity (limited number of gifts or chances to win)
The more you can use your headline to inspire curiosity and excitement in your audience, the more likely they are to click through and see what you have to offer! After all, social media today is all about keeping your readers engaged!
If you want to learn more about the best ways to maximize your Facebook campaigns and social media efforts, contact me today!