As visual platforms continue to grow more popular, it makes sense that many companies are beginning to think about getting involved with social media solutions like Pinterest, Snapchat, and Instagram.
While Facebook might be the most popular social network around today – it’s not the only option, and if you’ve got a way to engage your followers on a more visual level, then you might find that you start to generate lots of extra interest in your brand, service or product!
Before you jump on the Instagram bandwagon, ask yourself a few of the following questions to determine whether it’s really the right move for you!
Question 1: Is Your Audience on Instagram?
Some companies think that they should jump on any and every social platform just to expand their potential audience. However, wasting your marketing budget on a tactic that’s not going to appeal to your key demographic isn’t a good idea! Instead, you need to ask yourself whether your audience is already on Instagram. If they are, then you should absolutely sign up and start cultivating their interest!
Not sure about your target audience’s preferences? Head on to Facebook Insights and look at the demographics of your follower base. Around 90% of all the people on Instagram are under the age of 35, so if you have a pretty young fan club, then you’re likely to make a good impression on the visual platforms.
Question 2: Are your Competitors on Instagram?
Just because your competitors are already using Instagram, doesn’t necessarily mean you should be signing up as well. After all, something that works brilliantly for one business won’t always work well for another. However, if your competitors are using Instagram effectively, then this may be a sign that different social platforms should be something that you consider.
Try talking to a professional social media manager if you’re not sure – they should be able to give you an insight into what might work for you.
Question 3: Do You Have Something to Post?
Finally, if you’re joining Instagram, then you need to have some pretty great pictures to post. Think about what your audience would want to see, and ask yourself if you can create the visual content required to keep your followers entertained. Some of the best examples of Instagram posts for businesses include:
- Behind the scenes insights into the business
- Sneak peaks of products
- Creative looks at staff members
- Social, community, or business events
- Anything associated with your business reaching out to customers
If you’re interested in getting help with social media – from Facebook, to Instagram and more, contact me for guidance!