Whether you’re new to social media advertising or you’re looking for ways to spruce up your current efforts, you might consider adding video to your Facebook ads. In a world of people who often prefer to view their information instead of reading it, video can be a great way to shake your prospects out of their browsing coma.
Video ads are some of the most powerful ad formats around today, and though they can’t necessarily be used on too much of a frequent basis – they can be a useful addition to your social media strategy. However, you need to make sure that you get your video right the first time around.
So, how can you do that?
Step 1: Make an Instant Impact
On social media, people are constantly accosted by a host of new posts on their news feeds. It’s almost impossible to interact and read all of them, which means that most people only glance at the things their friends and favorite brands are saying. Whether you’re writing a post or creating a video, you need to make sure that you instantly capture your audience’s attention if you want to get great results.
Step 2: Use the Thumbnail to Pique Interest
When you’re developing a social media video advertisement, remember that many Facebook users automatically disable auto-play on their mobile devices. In other words, this means that they need to actively click on your video for it to play. This means that you need to encourage people to watch your content by providing an interesting thumbnail. Facebook can let you choose from a range of images that are selected randomly from the video, or you can upload your very own unique image for the thumbnail. Just make sure that the picture you choose is relevant.
Step 3: Use Videos in Carousel and link ads
Finally, if you’re hoping to use your social media interactions as a way of driving traffic towards external websites, then video can help to make you stand out from the crowd.
Many users are accustomed to carousel ads and link ads that only show a series of static images, but video ads let you engage your audience on a deeper level. You can include more information about your product or service and make sure that you grab the attention of the right people.
In need of some assistance making your social media strategy work or developing video advertising techniques? Then contact me today, or find out how a social media manager can enhance your business with 3 key social media tools!