Have you ever wondered how you can use social media to track down your perfect client? If you own a business in today’s competitive environment, then you’ll know just how complicated it can be to find the market that’s right for you. In fact, the 2016 Social Media Marketing industry report found that one of the main areas that many businesses struggle with is finding the right customer or prospect.
Fortunately, tracking down the perfect audience on social media doesn’t have to be a problem. In fact, with the right help and a few useful tips, you could be successfully searching in no time.
1. Find Out Where your Ideal Clients Are
Finding out where your ideal client spends most of their time online is obviously much easier if you already have an idea of your market through access to brick-and- mortar customers or email lists. If you can reach out to previous customers, then you can potentially poll them and ask for information on their preferred social media channel.
However, if you’re not sure where to get started, you’ll have to try some more complex techniques. For instance, you might want to consider demographics and statistics that will help you to learn more about what type of customers visit certain platforms.
2. The Demographic Starting Point
Checking out the available statistics online will help you find out some pretty important things about different social media channels. For instance, around 90% of the people on Instagram are younger than 35, which makes it a great platform for people who are seeking out a younger audience.
Of course, though numbers like this can give you a general idea of where your clients might be, you only get a basic starting point. After all, no statistics will be able to give you a full, or whole story for every community. You’ll have to combine your own knowledge with demographics to get a better insight. For instance, if you offer products related to fashion, there’s a good chance that your customers will be drawn to more visual social network platforms such as Pinterest, Instagram, and Snapchat.
3. Remember to Evaluate
Once you have a general idea of where your ideal customer is and you’ve made the necessary social media pages, remember to analyze the number of followers and interaction you get over an extended time period. If you’re engaging as you should be every day for six months and you still don’t get any real results, then you’re going to need some extra help – or you might need to re-evaluate your choice of platforms.
If you need help tracking down and interacting with your ideal customer, contact me today or try a free 30 minute consultation! You can also learn more about what a social media manager does, and how they do it here!