When you’re running your very own social media marketing campaign, it can be difficult to know whether your efforts are working or simply generating an extra draw on your budget. While you can track analytics such as how many followers you have, or how many likes you’re getting each day, it can be difficult to determine what those numbers mean for your profits.
Measuring Social Media ROI is all about knowing your goals. If you want to establish yourself as an expert, then your goals may be measured by the number of comments on each post, while your click-through rate would indicate engagement with your website.
Here, we’ll take a closer look at some of the metrics that social media managers measure when determining success.
Referral traffic is Google’s way of showing the number of visits that came to your site from sources beyond its search engine. When someone clicks on a hyperlink within another site to get back to yours, that’s referral traffic. Examining your referral traffic can give you a good insight into whether your draw on social media is prompting people to engage with your brand further than simply liking your page.
One of the primary benefits in social media for promoting your business is the secondary network it gives access to. For instance, if you post a status that links to a blog post, and your colleagues link it too, then you’re tapping into more audiences than just your own. Amplification rates refers to when your followers share your content with their own followers – generating a larger audience overall.
Your Total Reach
In the world of marketing, your total reach is the number of potential customers you can connect with through advertising or promotion. With social media marketing, your reach represents the number of eyes that see your newsfeed, and you can check this metric using the “Insights” tool on Facebook.
Estimating and understanding your total reach will help you to understand whether you’ve added value to your company with your social media efforts or not.
Understanding social media can be tough, but a social media manager can help! This free report will show you about the tools a social media manager utilizes in creating and managing your custom social media marketing strategy.