Running a social media marketing campaign can be a difficult process for businesses who have never approached platforms like Facebook and Twitter from a commercial perspective before. However, as we move deeper into the age of millennials, and the average customer relies on social media as a way to communicate with their favorite brands, it’s crucial to have a strategy in mind.
A social media manager can help you to put your own strategy in place for gaining and retaining customers. However, it’s important to remember that you’ll need to know how to walk the line between quality and quantity with your posts.
Focusing On Quality
Sometimes, when businesses first get started with social media, they assume that the best way to get the attention of their customers is with a constant flow of announcements and content. While it’s true that frequent content is essential for any social media strategy, it’s important to remember that the posts you share need to be valuable, accurate, and engaging, too.
It’s not enough to simply post content that has no meaning for your customers. Instead, you need to post something that has value. This value could be emotional, in the form of a picture that makes someone laugh, or a quote that inspires someone. Alternatively, the value you offer could be educational, providing guidance into new products and services.
Remember, quality comes first.
Once you know how to deliver quality to your customers, you need to have an idea of how often you should be posting. It’s important to keep in mind that quantity is crucial, as social media is all about getting the newest information as quickly as possible. This is particularly crucial on Twitter, where engagement rates rise by around 46% for companies that post more than 30 tweets per week.
Your social media manager will be able to help you analyze the data gathered about your customers and target audience, so that you can determine the delicate balance that exists between “too much”, and “not enough” content for your followers.
Remember, social media strategies can be challenging, but with the help of a social media manager, and a good understanding of the balance between quality and quantity, you should be on the right track. Learn more about the tools that social media managers use to boost your business.