There are plenty of reasons why a brand might choose to hire a social media manager. Some simply need more help thinking of interesting things to post when they want to connect with their customers. Other organizations need help managing their reputation, and some even want to make sure that they don’t make any dangerous mistakes.
In a world that’s more digitally connected than ever, it’s crucial to ensure that you’re always making the right impression with your social media messages. Beyond giving you the inspiration you need to make the most out of your social platforms, a social media manager can also ensure that you don’t make any of the following mistakes.
1. Lies (Falsehoods)
While it might go without saying that you should always be truthful and transparent on social media, some companies assume that “stretching the truth” won’t get them into trouble. While you can always offer your opinions on things that are happening in the world, or even tell your customers that you consider your business to be the “best” in the world, never claim to do something that you don’t. Even little white lies could come back to bite you.
2. Controversial Jokes
It’s nice to have a sense of humor when you’re posting online, but it’s important not to make jokes that some people might take the wrong way. If you’re concerned that something you write might go down the wrong way with some clients, simply avoid it. Jokes should be tasteful, and your social media manager will be able to advise you against any that aren’t.
3. Anything “Rude”
Finally, you should probably avoid swearing and posting rude content on your social media pages that might end up getting you flagged. While it’s okay to have a persona that’s young and “rebellious” in some cases, it’s important to make sure that you follow the rules provided by the social media channels that you’re using. If you’re not sure whether something you want to say will go down the right way with both your customers and the social media platforms themselves, ask your social media manager.
Making the right choices on social media can be a complicated thing, but a social media manager can make it easier to maintain your reputation. Click here to find out more about why you should hire a social media manager for your business.