As complicated as measuring social media marketing might sound at first – it’s much simpler than you’d think. There are plenty of great ways that you can showcase your social media achievements, and we’re going to share just a few of our favorite options here.
1. Track Your Google Searches
If someone sees a post shared by your brand on Facebook or retweeted on their Twitter newsfeed, and they like what you have to say, they’re far more likely to go searching for your company on Google to find out more. Checking your Google Analytics dashboard to find out how many fresh searches you get can help you to track the success of your campaigns.
If you put tracked links in your social posts, you can even count the number of people actively coming to your website from each social channel. That way, you find out which platforms are the most effective for your brand.
2. Count New Followers
Another great way to find out whether your social media campaigns are making the right impression is to watch how many followers you gain over time. If you’re constantly drawing a steady stream of new fans to your Twitter, Facebook, LinkedIn or Instagram pages, then it’s fair to say your posts are working.
Make sure that your followers are active fans, however. You don’t want ghost accounts taking up all your traffic – the best fans are the ones that interact with your business.
3. Measure Audience Engagement
While it’s great to have plenty of eyes on your social media content, it takes more to run a successful social campaign than a high number of followers, or a lot of traffic on your website. To find out if you’re having the right impact on your target audience, measure engagement. This means looking at metrics like:
- Likes and shares
- Comments
- Retweets
- @Mentions
Engaged customers are far more likely to convert when they end up on your website.
Want to get the most out of your social media campaigns? Go here to discover why you should consider investing in a social media manager to help with your social strategies.
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