Your blog is an important part of your brand. It helps build a connection between you and your readers, and it allows you to share helpful tips and useful information with them. But that doesn’t mean that writing regular blog posts is always easy! Churning out well-written content week after week is tough. Sometimes you… [Read More…]
10 Tips To Keep
Ready To Up Your
Marketing Game?
Marketing can be a bit of a struggle for an online business owner. You’re tasked with finding the best way to increase your visibility and brand awareness and build an active, engaged following while sticking to your budget. Where do you even start? Don’t let the possibilities overwhelm you! This is where it really helps… [Read More…]
Online Business Managers Direct
Your Marketing Performance
Creating a new marketing campaign is a lot like putting on a play. Lots of elements have to come together perfectly to put your product or service on stage for all the world to see. And just like a play, a marketing campaign needs a good director to keep things running smoothly. Look at all… [Read More…]
How To Use Facebook
Analytics: The Beginner’s Guide
Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you’re not making the most of your marketing budget. Fortunately, you don’t have to guess at the right social media marketing strategies for your company…. [Read More…]
Does Organic Social
Media Still Matter?
At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are… [Read More…]
Lessons From Social Media Managers: What Is A Hashtag?
If you’ve used Twitter, Facebook, or even Instagram before, then there’s a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don’t know how to use these unique social media resources to their advantage when they’re building an online campaign. Since the hashtag first came… [Read More…]
3 Ways Social Media Can Improve Your PR Efforts
We live in a world where practically everyone is on social media. Your grandmother is tweeting right alongside the president, and everyone’s communicating faster than ever before. Since social media has become such a central focus in the lives of most modern customers, it only makes sense that businesses would want to start taking advantage… [Read More…]
Why Is Consistency So Crucial To Social Media Marketing?
Consistency is crucial to the success of your social media marketing strategy. Although there are a host of different techniques that you can use to grab the attention and interest of your customers, maintaining that interest with an ongoing pattern of posts and a steady voice is crucial. After all, the more consistent you are… [Read More…]
How To Be Picky About
Social Media Shares
When you first start a new social media marketing campaign, it can be tempting to share everything and anything that you consider to be “valuable” content. While this strategy of “spray and pray” can work for some people, most of the time, you need to be a little bit more precise about the content that… [Read More…]
Could An OBM Simplify
Your Marketing Plan?
Ultimately, the purpose of an OBM, or online business manager, is to free up the time of a business owner, so that the they can focus more of their attention on the tasks that only they can do. The methods that an OBM uses to help you run your business might range all the way… [Read More…]