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SophieZo

Virtually There For You

Online Business Managers Direct
Your Marketing Performance

February 8, 2019 by sophiezo Leave a Comment

Creating a new marketing campaign is a lot like putting on a play. Lots of elements have to come together perfectly to put your product or service on stage for all the world to see. And just like a play, a marketing campaign needs a good director to keep things running smoothly. Look at all… [Read More…]

Filed Under: Internet Marketing, Online Business Managment, Online Marketing, Social Media Management, Social Media Marketing

How To Use Facebook
Analytics: The Beginner’s Guide

August 3, 2018 by sophiezo Leave a Comment

Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you’re not making the most of your marketing budget. Fortunately, you don’t have to guess at the right social media marketing strategies for your company…. [Read More…]

Filed Under: Analytics, Branding, Facebook, Marketing, Online Marketing, Promotion, Social Media, Social Media Management, Social Media Marketing

Does Organic Social
Media Still Matter?

June 1, 2018 by sophiezo Leave a Comment

At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are… [Read More…]

Filed Under: digital marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

Lessons From Social Media Managers: What Is A Hashtag?

May 25, 2018 by sophiezo Leave a Comment

If you’ve used Twitter, Facebook, or even Instagram before, then there’s a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don’t know how to use these unique social media resources to their advantage when they’re building an online campaign. Since the hashtag first came… [Read More…]

Filed Under: digital marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

3 Ways Social Media Can Improve Your PR Efforts

March 2, 2018 by sophiezo 1 Comment

We live in a world where practically everyone is on social media. Your grandmother is tweeting right alongside the president, and everyone’s communicating faster than ever before. Since social media has become such a central focus in the lives of most modern customers, it only makes sense that businesses would want to start taking advantage… [Read More…]

Filed Under: digital marketing, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management

Why Is Consistency So Crucial To Social Media Marketing?

August 4, 2017 by sophiezo Leave a Comment

Consistency is crucial to the success of your social media marketing strategy. Although there are a host of different techniques that you can use to grab the attention and interest of your customers, maintaining that interest with an ongoing pattern of posts and a steady voice is crucial. After all, the more consistent you are… [Read More…]

Filed Under: digital marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

How To Be Picky About
Social Media Shares

July 7, 2017 by sophiezo Leave a Comment

When you first start a new social media marketing campaign, it can be tempting to share everything and anything that you consider to be “valuable” content. While this strategy of “spray and pray” can work for some people, most of the time, you need to be a little bit more precise about the content that… [Read More…]

Filed Under: digital marketing, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

Could An OBM Simplify
Your Marketing Plan?

June 30, 2017 by sophiezo Leave a Comment

Ultimately, the purpose of an OBM, or online business manager, is to free up the time of a business owner, so that the they can focus more of their attention on the tasks that only they can do. The methods that an OBM uses to help you run your business might range all the way… [Read More…]

Filed Under: business management, business planning, business strategy, OBM, Online Business Managment, Online Marketing

Simple Ways To Reach Your Customers On Social Media

April 14, 2017 by sophiezo 2 Comments

There are plenty of blogs and articles out there that claim to have the secret formula when it comes to being successful on social media. However, the truth is that you need to find a technique and strategy that works for your unique business. Making a social media strategy work can seem like a challenging… [Read More…]

Filed Under: digital marketing, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

Why Hiring A Social Media Manager Is So Effective

March 31, 2017 by sophiezo Leave a Comment

Social media managers are professionals equipped with the know-how and strategy to help you make the most of one of the most profitable growing networks online today. These individuals fully understand the mindset of the socially-connected consumer world and are experts in improving engagement with your target market. A social media manager can curate content,… [Read More…]

Filed Under: digital marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

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Sophie Zollmann

Social Media Marketing Society Member

SophieZo Virtually There For You
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