Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you’re not making the most of your marketing budget. Fortunately, you don’t have to guess at the right social media marketing strategies for your company…. [Read More…]
How To Use Facebook
Does Organic Social
Media Still Matter?
At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are… [Read More…]
Lessons From Social Media Managers: What Is A Hashtag?
If you’ve used Twitter, Facebook, or even Instagram before, then there’s a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don’t know how to use these unique social media resources to their advantage when they’re building an online campaign. Since the hashtag first came… [Read More…]
3 Ways Social Media Can Improve Your PR Efforts
We live in a world where practically everyone is on social media. Your grandmother is tweeting right alongside the president, and everyone’s communicating faster than ever before. Since social media has become such a central focus in the lives of most modern customers, it only makes sense that businesses would want to start taking advantage… [Read More…]
Why Is Consistency So Crucial To Social Media Marketing?
Consistency is crucial to the success of your social media marketing strategy. Although there are a host of different techniques that you can use to grab the attention and interest of your customers, maintaining that interest with an ongoing pattern of posts and a steady voice is crucial. After all, the more consistent you are… [Read More…]
How To Be Picky About
Social Media Shares
When you first start a new social media marketing campaign, it can be tempting to share everything and anything that you consider to be “valuable” content. While this strategy of “spray and pray” can work for some people, most of the time, you need to be a little bit more precise about the content that… [Read More…]
Could An OBM Simplify
Your Marketing Plan?
Ultimately, the purpose of an OBM, or online business manager, is to free up the time of a business owner, so that the they can focus more of their attention on the tasks that only they can do. The methods that an OBM uses to help you run your business might range all the way… [Read More…]
Simple Ways To Reach Your Customers On Social Media
There are plenty of blogs and articles out there that claim to have the secret formula when it comes to being successful on social media. However, the truth is that you need to find a technique and strategy that works for your unique business. Making a social media strategy work can seem like a challenging… [Read More…]
Why Hiring A Social Media Manager Is So Effective
Social media managers are professionals equipped with the know-how and strategy to help you make the most of one of the most profitable growing networks online today. These individuals fully understand the mindset of the socially-connected consumer world and are experts in improving engagement with your target market. A social media manager can curate content,… [Read More…]
3 Tips For Using Video Advertising On Social Media
Whether you’re new to social media advertising or you’re looking for ways to spruce up your current efforts, you might consider adding video to your Facebook ads. In a world of people who often prefer to view their information instead of reading it, video can be a great way to shake your prospects out of… [Read More…]