Today, when customers are considering trying a new product or service for the first time, they start by going online and reading as many reviews as possible. After all, what better way to learn about the benefits of something than to read up on the opinions of other customers? Word-of-mouth marketing is one of the… [Read More…]
Your Formula For Word-Of-Mouth
Why More Businesses
Need To Use Social Media
If your business doesn’t have a social media presence yet, then now’s the time to get moving. It’s safe to say that channels like Facebook and Twitter have made their way into the corporate mainstream, and Instagram and Snapchat aren’t far behind. Organizations that understand the power and potential of social media sites leverage the… [Read More…]
Social Media Marketing In The Age Of Customer Experience
As the online marketplace becomes increasingly crowded, the only real way for your business to set itself apart from the crowd is with an unforgettable customer experience. Today’s consumers are looking for brands that they can trust to deliver exceptional service and support 24/7. Perhaps the easiest way to show your clients that you’re there… [Read More…]
What Your Business Should
Never Post On Social Media
There are plenty of reasons why a brand might choose to hire a social media manager. Some simply need more help thinking of interesting things to post when they want to connect with their customers. Other organizations need help managing their reputation, and some even want to make sure that they don’t make any dangerous… [Read More…]
Quick Tips For Building Your
Personal Brand On Social Media
One of the most important things that some business owners forget about is how important it can be to establish a “personal brand” for their organization. Personal branding is a crucial element for any business with a CEO, manager, or owner that wants to establish a specific online presence for themselves, in connection with their… [Read More…]
How To Use A Call To
Action On Social Media
Social media can be a wonderful way for businesses to build an audience or community for their brand. The more you work to improve relationships with your customers, the more your loyalty levels will begin to grow. The only problem is that many organizations struggle with convincing their customers to make purchases through social media…. [Read More…]
Does Organic Social
Media Still Matter?
At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are… [Read More…]
Lessons From Social Media Managers: What Is A Hashtag?
If you’ve used Twitter, Facebook, or even Instagram before, then there’s a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don’t know how to use these unique social media resources to their advantage when they’re building an online campaign. Since the hashtag first came… [Read More…]
What Are The 3 C’s Of
Social Media Marketing?
Most businesses today know that if they want to get into the hearts and minds of their customers, then the first step they need to take involves building a powerful social media strategy. Social media marketing can help you to connect with your audience on a deeper level, driving higher amounts of traffic toward your… [Read More…]
Key Questions To Ask When You’re Building Your Social Media Strategy
Designing a social media strategy for your business can be an overwhelming experience. The good news is that with a little planning and the support of a social media manager, you could have everything you need to build stronger, more lucrative relationships with your audience. Whether you’re working with an expert or not, the following… [Read More…]