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SophieZo Virtually There For You

Guest Blogger Susan Young: Your Social Media Image Adds to Your Credibility & Brand

January 14, 2010 by sophiezo Leave a Comment

If you’re using Social Media to build a brand for your VA business, attract new clients, develop relationships, and increase your credibility, here are 5 tips to help you look like a pro:

1. Use a picture of yourself and not a cartoon face or logo as your profile picture/avatar.  We do business with people.  I’m a former radio news reporter and anchor. As we say in news, put a “face” on your story. Let people get to know you.

2. Have a handle or e-mail address that is professional. Dump the sweetiepie@aol.com or @IamMommy unless it is part of your company name or brand.

3. Avoid posting updates or Tweets that contain slang, curses or off-color jokes/remarks. The world is reading your material. Don’t embarrass yourself.

4.  Make sure your picture looks professional. As important as it is to be authentic and genuine, I often wonder why businessmen have pictures of themselves with their shirts off, or women are scantily dressed or looking overly flirtatious. I’m no prude but if you’re on line to grow your VA business and attract clients, the way you look adds to your brand. Be congruent.

5. Re-read before you send or post something. I’ve gotten DM’s on Twitter from men I have built relationships with that were signed XXOO. Am I going overboard on this, or is my New Jersey attitude shining through? I’m just thinking this is not appropriate business lingo.

Like me, you probably work super hard to provide value, build your reputation and increase your visibility. Keeping your brand positive and professional will help.

Susan Young works with business owners and associations who want to use publicity to increase their visibility, credibility and revenues. She’s the President of Get in Front Communications, Inc., a public relations and communications training company.  Coaching is also available. Visit www.getinfrontblogging.com and  www.getinfrontcommunications.com. Follow Susan on Twitter @sueyoungmedia.

Filed Under: Guest Blogs, Social Media Tagged With: credibility, Internet Marketing, Social Media, social networking

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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