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SophieZo Virtually There For You

Great Article by @ShannonCherry: Five Steps to List Building

March 19, 2010 by sophiezo Leave a Comment

It’s important to build a client base when you are in business, and developing an extensive subscriber list is an crucial to getting more clients. So how do you effectively build that list of possible customers?

Here are the five main steps to building your list effectively:

The First Step
Keep it simple. Your target market doesn’t want to use their precious time on figuring out things that are complex and time-consuming; they’ll go to an alternative website if you make enrolling tough on them.

Create a clear sign-up box and also make it obvious that you will operating a double opt in mailing list. That means when they give out you their details they will get an email asking them to confirm they want your information.

Studies are now showing just asking for an email address gets the the majority people to opt-in. You can always ask for additional details afterward on, when they have gotten to trust you more.

And remember to make it just as stress-free to opt-out of your list.

The Second Step
Keep in touch with the your prospects on your list often and regularly. Send out newsletters often; at the very least, bi-weekly. The optimum is weekly. These newsletters fulfill all sorts of purposes. To name but a few:

  • They keep you ‘top-of-mind’ with your prospects
  • They allow your to show off your skill
  • You can publicize your products and services

The Third Step
Make certain that you give the people on your mailing list valuable and worthwhile information. If all you send them are ads for your products or services, you’re going to get many people unsubscribing.

When you offer valuable information, you are showing your prospects you know your stuff and that they should purchase from you as you are the expert.

The Fourth Step
Actively seek out subscribers to your mailing list. It is not sufficient to set up a website and expect your target market to join your list. ‘If you build it, they will come’ is not going to happen… ever!

There are literally thousands of websites similar to yours; you have got to do something to generate attention and show whyyour mailing list better and more valuable to join than anyone else’s.

Visit forums, chat groups, blogs and social media outlets. And post articles to generate interest in your and your site.

You can also build your list quickly by incorporating a promotional event to generate visibility and exposure.

The Fifth Step

Use networking to get referrals and links. Use the power of other peoples lists to build your own by asking others who serve a similar demographic to recommend your list to theirs.

Are you looking for more ideas to build your list quickly? I have a free report “Secrets to Building a Profitable List” by visiting http://discovereasylistbuilding.com/

Shannon Cherry, APR, MA, is the Power Publicist. She helps entrepreneurs, coaches, consultants and other professionals attract more clients and customers by harnessing the power of public relations and marketing. Get your FREE publicity power pack by visiting http://www.beheardsolutions.com.

Filed Under: Internet Marketing, Marketing Tagged With: Email Marketing, Internet Marketing, List Building, Penny Pinching Publicity, Shannon Cherry

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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