What is the most important concept when creating a Facebook Fan Page? Is it, “What can I do to get more fans”? Should your top priority be getting as many fans as you can? Is it quantity or quality?
Maybe the smartest strategy for creating an engaging Facebook Fan Page is to ask the question “What can I do for my members?” Or “Am I offering value to my fans?”
First off, understanding your audience and what will interest them is critical to engaging them. If you find a great resource, don’t you want to share it? Providing value to your members makes it easier for them to recommend you to their friends. Hopefully, their friends will feel the same way and keep recommending you to their friends.
What do you do to initiate engagement? Greet your fans personally and try to find out a little about them. What business are they in? Do they have a family? What is the reason they are interested in learning about your business? Once you’ve got an idea of what interests them, be sure to include that type of information in your posts. Create readers who will remember you and be excited about what you incorporate on your page.
So, what should you include to add value?
Your Facebook Fan Page is a great way to link your blog to your fans. Your fans can be notified immediately whenever you post something new to your blog. If you think about it, how often do you check your RSS reader or go directly to someone’s blog? It’s easier for your fans to go to Facebook to get your updates.
Include personal items or activities that are going on in your life. Help your fans understand what is important to you. Give your readers an idea of your day-to-day life so they can get to know you.
Add links to interesting articles or special deals that are related to your content or subject matter. Do what you can to help your fans feel like they are getting something extra from you.
Create a feeling of community by encouraging interaction between your fans. Ask them questions. Invite their input. See if your clients would like to interact on your page. Ask for their permission to communicate with them on their page. Enjoy the interaction and the community will flow from that.
Bottom line, if you find it too difficult to maintain and interact on your Fan Page, others will, too. Try to make it easy, informative and enjoyable to visit your page!
How have you engaged your Facebook Fans? Please include your tips in the comments below.
Ok, before I go, I know they aren’t “fans” any longer; they are people who “like” your page. What do you think of this change? Do you think it will be beneficial for Fan Page owners? Do you think it’s easier to “like” someone than to “Become a Fan” of someone?
Also, I want to thank Janice Clark of Biz M Solutions for her great article on this same subject.
Jodi Crosby, Smart Virtual Assistant for You, is a mom and an entrepreneur committed to working with small business owners. My goal is to enable you to accomplish your goals while leaving the administrative tasks to a professional. I understand that being in business for yourself, while very rewarding is also very challenging. Smart Virtual Assistant for You can help. Visit http://smartvaforu.com. Follow Jodi on Twitter @SmartVAforU