Communicating with your customers or potential customers is very important. When you continually remind them of what you offer and how you can help them, they’ll trust you and want to use your business for their needs. They’ll also feel comfortable enough to tell others about you as well. If you don’t continually put your business in front of them, they’ll go elsewhere when they need what you offer.
One of the best ways to continually put your business in front of others is to use a newsletter or ezine. You’ll need a program that helps you gather names and then gives you the ability to send things out to them with a few clicks. There are a number of them out there such as Aweber, Constant Contact, and 1 Shopping Cart to name a few. You’ll place a button on your site and one of these programs will collect the information and place it in your account.
While it’s important to share your business with those that sign up for your list, it’s also important to help them. A good way to do this is to write articles based on things that are important to those that subscribe to your list. For example, if you’re a ghostwriter a good article topic would be the importance of using a ghostwriter to help them increase their website traffic.
Another good way to help those that subscribe to your newsletter list is to have a section where you give tips or answer questions that your market would ask or have asked you. You can either make these up, use things you’ve dealt with in the past, or create a questionnaire and ask your market to fill it out for you.
Newsletters are a good way to communicate with your market, but it’s also important to make sure when they see it they know it’s yours. That’s why it’s important to make sure it looks as close to your website as possible. This can be done when you use a template that matches the color of your site. If the template you choose allows for a logo at the top, it’s a good idea to include this.
Newsletter or ezine management is a good option for business owners. Allowing a VA or OBM who knows what they are doing to create these each time you send one out will make it better for you. This person will have the ability to create a template that’s perfect for your needs. You’ll also be able to have this person add the content to your template each time you choose to send it out.
Using a Virtual Assistant or Online Business Manager to create and manage your newsletter or ezine for your needs is the best way to get them out when you want and to have them look perfect every time. This will also give you the ability to do the important things that will directly grow your business.