• Home
  • About
  • Services
  • Podcast & More
    • Podcast
    • 7 Must Have Tools
    • The Ultimate Guide To Taking Back Your Time
    • My Favorite Tech
    • 30-Minute Discovery Call
  • Testimonials
  • Media
  • Blog
    • Blog
    • Videos
  • Contact

SophieZo Virtually There For You

How to Make Twitter and Facebook Easier – Guest Blogger @MichelleShaeffr

February 24, 2012 by sophiezo Leave a Comment

Social Networking can be overwhelming.

I love it.  I get twitchy when I can’t do Twitter and forlorn when I can’t Facebook.

But it can be tough to figure out exactly how to get results from it (more traffic, more subscribers, more clients).

Where should you post?  When should you post?  What should you post?  How can you juggle more than one place to post?

It’s enough to make a small business owner or blogger want to hide under the computer desk and refuse to come out.

So how can we make it easier?

You need a plan!

Here are the 7 steps I use:

1) Set Goals: You need to know why you’re on each network.  What do you hope to accomplish?  Is it connecting with your target market?  Driving traffic back to your site?  Reaching potential JV partners?  You may have more than one goal (I do) and that’s fine, just be sure you know what your goals are and have defined them so you know if you’re getting results or wasting time.

**
I’ll be sharing more about setting smart social networking goals in the next issue of this ezine — stay tuned!
**

2) Get Setup: Once you know your goals, you need to setup your profiles and website to help support your goals.  For Twitter, this would include your profile image, background, bio, etc.  For your Facebook fan page, this would include a welcome tab, perhaps a blog or YouTube tab, etc.  For your website, this would include adding a way for visitors to connect with you on the social networks and easy ways for your visitors to share your content on the social networks.

** 
Rock Your Twitter Profile
The Easy Way to Add a Welcome Tab to Your Facebook Fan Page
How to Add Social Networking Icons to Your Website/Blog
6 Ways to Prevent People From Sharing Your Website
**

3) Get Connecting: Who do you want to connect with? Having 10,000 Twitter followers is completely useless if none of them are interested in what you’re tweeting about (or if you aren’t tweeting things that will help you reach your goals).  10,000 Facebook fans are of no value if they like you then never interact with your page or visit your website again.  So know who you want to connect with, what you want them to do next, and build your connection plans around those goals.  Don’t just randomly connect with anyone who can breathe.

**
5 Ways to Find People to Follow on Twitter
The Super Easy Guide to Twitter Lists
**

4) Get Interacting: Once you’ve started connecting, you need to interact.  You aren’t a one-way radio station there to broadcast your favorite tunes all day.  Don’t post “buy my stuff!” “look what’s new!” “check out my blog!” and nothing else (especially on Twitter).  Think of yourself as a call-in show and get in the discussion!

**
41 Tips to Tweet for Bloggers

50 Quotes for Entrepreneurs to Tweet
101+ Reasons to Tweet, Update, and Otherwise Shout About Your Business
How to Build a Following on Twitter with #Hashtag Tips
**

5) Automate: Automation is not evil.  Unless you want to spend all day (and night) online, you need to learn to use automation to help you stay visible.  You can do this without being annoying, slimy, or robotic.  Again, it comes down to knowing your goals and working towards them consistently.

**
How to Link Your Facebook Fan Page to Your Twitter Profile (and Why)
How to Be 007 on Twitter
Top 10 Tools I Use For Twitter
How to Send Some of Your Tweets to Facebook
**

6) Be Consistent: Don’t spend 15 minutes on Twitter one day a week and expect results.  Don’t spend an hour playing farm games on Facebook and expect results (other than a blossoming farm).  You need to show up and stay consistent.  If you’ve got 20 minutes a day, then split that up into 10 minutes in the morning and 10 in the afternoon/evening and every day consistently show up and interact.  (Use your time wisely towards you goals and even a few minutes can go a long way!)

7) Track & Adapt: Be sure you’re watching for results and measuring them so you know if your strategies are working.  If they are, awesome!  If they aren’t, just adapt and adjust and keep going.

Having a plan is always better than winging it.  Unless you’re in improv.  But social networking results come much faster if you’ve got goals you’re working towards.

So how can you implement these steps?  Check out the blog posts I’ve shared right below the steps above.

 

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she’s learned to help other small and home based business owners balance, manage, and market their businesses.

 

Filed Under: Guest Blogs, Internet Marketing, Marketing, Social Media Tagged With: Facebook, Internet Marketing, Marketing, Michelle Shaeffer, Social Media, Social Media Marketing, Twitter

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


© 2009-2020 | All Rights Reserved | www.SophieZo.com
Wordpress Website & Graphic Designer: DPK Graphic Design | Terms of Service/Privacy Policy