Is Social Media (or other administrative tasks) sapping all your time and energy? Then it may be time to delegate it. Here’s a great article by Christine Gallagher about doing just that. Thanks, Christine!
Many small business owners–especially solopreneurs–end up wearing all the hats in their business when it comes to the day-to-day nuts and bolts of running things. Sometimes they end up in this situation because they believe they can’t afford to bring on extra help; sometimes it’s due to feeling that no one else could take care of things as well as they can.
Whatever the reason, sometimes you need to step back and really assess whether it is in the best interest of your business as a whole to continue to try and juggle everything alone. In terms of affordability, there are many reasonably priced virtual assistants out there who can take a lot of the administrative tasks off your plate so that you can focus on the activities that make you the most money instead.
If a virtual assistant charges $40.00 an hour and that frees up time for you to work with clients where you can make triple that amount in an hour, wouldn’t it be worth it?
Despite that, I know there can still be some real resistance to bringing on help. Even I still have to take my own advice sometimes, as I like to be in the thick of things in my business because I enjoy it so much! However, I’ve learned to delegate and let some things go. In fact, concentrating on your “genius work” and outsourcing the rest is absolutely necessary in order to get to the next level.
Even some social media activities can be delegated to an assistant, as long as those activities don’t require your personality or voice. Here are some examples of those types of tasks:
* Researching quality content for you to share via social media
* Finding ideal people to send friend requests to
* Uploading videos
* Creating events on LinkedIn and Facebook
* Pre-scheduling certain social media updates
Additionally, there are many different administrative-type activities that could easily be delegated as well (just think of all the time you’ll save!):
* Handling registration for events
* Proofing written material
* Shipping products
* Managing your inbox
* Responding to inquiries
* Website/blog maintenance
* Creating graphics
* Submitting your articles to article sites
So remember, just because you CAN do something, doesn’t mean you should. There are lots of things an assistant can be doing instead of you–freeing you up to work on true, money-making activities. After all, isn’t that what we’re in business for? 🙂
Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way.
Christine created The 6 Simple Steps to Kick Start Your Social Media Success System(TM), a real-world, step-by-step “roadmap” that teaches entrepreneurs how to consistently bring in new clients and customers using the Internet.
Through her coaching and training business, Christine helps entrepreneurs maximize their profits using an integrated social media and online marketing strategy, and teaches them how to stop trading dollars for hours by using online information marketing techniques.
Christine was recently featured as a social media marketing expert in Newsday and in the book Get Scrappy: A Small Business Owner’s Guide to Marketing On Less, as well as profiled as one of “16 Brilliant Business Minds on Twitter” by The Huffington Post. Her blog was also recently chosen as one of the top 50 small business blogs by Konector.com, and her newsletters, products, and online reach now educate and inspire over 20,000 people every month.
Learn more about Christine, her products, programs and courses at ShesGotClients.com