You know how blogging can drive traffic to your website, but did you know that writing blog posts can be fun and easy? No, really! Here are a few simple rules that, when followed, can pave the path for a smooth and pleasant blogging experience. Enjoy!
Step 1: Create An Editorial Calendar
If you take the time to plan your post topics and even find some of the research information you might need, you’re more than halfway there. Knowing in advance what you’re going to write about can take the pressure off and eliminate writer’s block. Optimally, you should plan at least 8 posts in advance, and when you get down to just 4, revise your editorial calendar. As for what to write about, plan to answer your customers’ questions, help them solve problems, provide insider information about relevant topics, etc.
Step 2: Make Time To Write
Making time for this is essential. Otherwise, you’ll find yourself in a panic the day your post is supposed to go live, and you’ll have nothing to show for it. Instead, block off time on your calendar to write. The first few posts will take longer, but once you get used to the process and get a feel for it, the writing will go faster. Assuming you are writing less than 500 words, the first few posts might take between 3-4 hours, and later it might take as little as 90 minutes. Plan to write each post one week before you want it on your website. That way, you’ll have time to revise if necessary. The last thing you need is to stay up late like a kid the night before the big report is due!
Step 3: Polish Makes Perfect
When you’re finished writing a post, take a break. Whether it’s an hour or a week, get your mind off your writing and focus on something else. Then come back to the writing and revise to make it better. Don’t forget to perform spell-check and grammar checks. Don’t undermine your own authority by posting an amateurish, poorly written piece. Turn your word processing program’s check function to the most formal setting, and ask a grammar-stickler friend to read it for you as well.
Step 4: Delegate!
Want to blog but can’t find the time? Your Virtual Assistant can manage your blog and post new content on a regular basis. Not only can she source a ghost writer for creating content, but she can also make sure the posts appear on your site at the right time.
If you need help with your blog, let me know! I can take care of it for you, and you can sit back and watch your posts appear like magic.