When was the last time you took a close, objective look at your website? Have you updated it recently? You should. There are four important reasons why you should make sure you are (or your virtual assistant is) updating it on a regular basis:
- New content brings visitors and new customers to your site. From useful articles and blog posts to simple rewordings of existing site copy, fresh content keeps people coming back.
- Is your website mobile-friendly? Many people use their smartphones far more than computers to surf the web. If your site isn’t optimized for mobile use, you’re not just behind the times, but also missing valuable customers.
- Add all your new products and services and update your price list! Make sure that all your offerings and their descriptions are up to date. Don’t disappoint customers with outdated or wrong information.
- Maintain your Google search ranking. You can use SEO tools to ensure your website is optimized by specific keywords that people would use to find your site.
Need help with all this? I can help get you a great copywriter or a developer to help with updating the nitty-gritty tech side of your website. It’s easy – just contact me!