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SophieZo Virtually There For You

What’s an Editorial Calendar?

July 31, 2015 by sophiezo Leave a Comment

Monthly Planner
When you are planning your marketing and communications to your clients, keeping your thumb on all the pieces can get difficult. And I’m sure we all know the panic of realizing you still have to write your newsletter the night before it’s supposed to go out! But there’s a simple and easy way to keep it all organized and completed on time: the editorial calendar.

The editorial calendar is a single document that keeps track of all your communications: newsletters, emails, social media posts, blog posts, and more. It can be a spreadsheet or a desk calendar where you note down each and every item you need to distribute or publish, and it includes all the salient information about who is creating it, deadlines, content, etc.

For example, let’s say that every week you want to publish one blog post, 14 Facebook posts, 35 Pinterest pins, and 42 tweets. You also need to send out a biweekly newsletter, a monthly email, and a biannual free gift that’s a 10-page document containing helpful information to your clients.

Logging all these items individually and keeping track of the stages of completion can take a huge load off your mind when you just need to know that things are getting done. With an editorial calendar, you can quickly refer to it and see what’s coming due in the coming weeks and leave all the last minute stress and panicking behind.

Here’s what a good, basic editorial calendar should look like. Feel free to revise this and make it your own with columns that are specific to your business:

Editorial Calendar

Screen Shot 2015-07-30 at 2.04.49 PM

If you need help with all this, I can help set up your own personalized editorial calendar and even find you a top notch writer to create all your content. It’s so easy – just talk to me today!

Filed Under: Blogging, Content, Delegating, Editing, Internet Marketing, Marketing, Newsletter, Online Business Managment, Organization, Outsourcing, Time Management, Virtual Assistant

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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