What would it mean to you if you were to work with an online business manager? Aside from having enough extra time, you could actually take a day off – even go on vacation! There is an almost endless list of things that would change for you and your business. It’s more than could be covered in one blog post, so let’s start with your website.
When you engage an online business manager, one of her responsibilities would be to oversee the maintenance and content of your website. That includes everything from creating it to making sure all its functionality is up to snuff. An OBM would:
- Check that sharing plugins are functional.
- Locate and supervise copywriters, graphic designers or programmers your site’s needs may require.
- Manage shopping cart setup and content.
- Manage the technical aspects of list building and lead generation.
- Perform a content audit. This means review all the content on every page, searching for content that is too old, outdated, or needs correcting.
- Set up metrics tracking and analysis.
- Check for broken links.
- Solicit testimonials from current and former clients.
- Proofread for spelling/grammar mistakes and formatting errors.
- Update all the content (or hire a copywriter to do it).
Think about it. If all of these tasks were handled for you by someone you trust to not merely get the job done, but to proactively monitor the success of your website, how much easier would that make your job? A lot. You could stop spending time on those tasks and instead devote your attention to the core service your business provides.
It’s not right for every entrepreneur or small business, but if yours is well-established and ready to move to the next level, an online business manager can help you get there. Let’s connect to see if you are ready to work with an OBM. Just take my quick and easy self-assessment quiz to find out how!