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SophieZo Virtually There For You

Business Strategy 101

March 11, 2016 by sophiezo Leave a Comment

Business strategy

The ides of March are nearly upon us – are you wary? Julius Caesar notwithstanding, the first quarter of the year has pretty much come and gone. As the leader of your business, it is your duty to create a business strategy for the year. Have you done it?

Why you need a business strategy

Think of your business as a journey. You start at point A. You want to get to point B. How do you get there? You need a roadmap for your business goals. You need a strategy.

First, define your goals

Before you can craft a strategy, you must identify specific business goals. What do you want to achieve this year? What is a reasonable goal? Your goals should make you stretch but not break. Most people can’t spend a billion dollars to acquire a particular population segment as their customers, so be realistic.

Make a map

Once your goals are clear, you can begin thinking about how to get there. You’ll need to consider a few things:

  • Marketing
  • Advertising
  • Investments
  • Staffing
  • Sales
  • Tracking results

How it works

Take this as an example. Let’s say you’re a multinational social media platform called Imageplace. You have cornered the market on Generation X and Boomer users. But you want Millennials to flock to you. That is your goal. The question is, how do you woo that audience? Answer: with a business strategy.

For Imageplace, you could devote countless dollars and staff hours to developing new elements in your portfolio of offerings. But what if you do your due diligence and think out a viable strategy? What if you discover that the fastest way to your goal is simply to purchase the leading, hot, new social media platform where the Millennials already are? You simply buy ImmediatePhoto for a billion dollars. Boom! You have all the Millennial customers you could ever want.

Create your own strategy

Not confident about your strategic planning abilities? An online business manager can walk you through it.

If you haven’t created a strategic plan for your business this year, I can get it done. Contact me today and we’ll talk about how I can help!

Filed Under: business management, business planning, business strategy, OBM, Online Business Managment, production, Project Management, Time Management

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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