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SophieZo Virtually There For You

Social Media Tips for Entrepreneurs

July 1, 2016 by sophiezo 2 Comments

Social Media Management

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

Tip #1 Show Up

It’s important to show people that you are really there. Automated posts have their time and place, but nothing can replace human interaction – even on the internet. Respond to questions, make comments, and react to other people’s posts.

Tip #2 Keep Positive

Don’t get dragged down in arguments. Try to ignore nasty comments, and especially avoid showing anger or making threats. You will only fan the flames. Instead, gently remind people that your social media channels are intended to be a safe space for all and that unkind remarks aren’t welcome. You can always block or delete trolls if necessary.

Tip #3 You Be You

People can always tell an impostor from the real thing. It’s good to have role models. It’s important to use spell-check too! But you should always let your real personality shine through. It’s the best way to attract like-minded prospects.

Tip #4 Simple is Better

Brevity is the soul of wit, and that goes double on social media. Keep Twitter and Instagram posts to less than 140 characters, including hashtags. Posts for LinkedIn and Facebook can be longer, but remember that previews only show a line or two, so get to the point fast.

Tip #5 Go Visual

Photos, graphics, videos, GIFs and other visual media make a bigger impact than mere words. Bonus points if the visuals are yours. E.g., if you’re a coach, post a Vine of yourself saying something encouraging instead of some stranger.

One thing to keep in mind, however, is that social media marketing is real marketing. It’s not something you should hand over to your friend’s teenager just because she’s got a couple thousand followers on Instagram. Using social media for business is very different than using it for fun, and should be approached with the same rigor you would apply to any marketing campaign.

Your online business manager can create a strategy for your social media marketing, find content creators, and can manage your tech team as they automate your postings via a single control hub.

Think you’re ready to work with a business manager for your marketing strategy? Schedule a call with Sophie today!

Filed Under: advertising, business management, business strategy, Communication, Delegating, Facebook, google+, Internet Marketing, Marketing, OBM, Online Business Managment, Organization, Outsourcing, Pinterest, production, Project Management, Promotion, Social Media, Team Management, Time Management, Twitter

Comments

  1. Prosper Show says

    April 12, 2017 at 11:40 pm

    Using of social media as part of your marketing strategy can give positive result. It is easy to utilize and you can post anything from photos to videos showing your services. Making it creative and informative will surely get the attention of your audiences.

    Reply
    • sophiezo says

      April 13, 2017 at 8:09 am

      I completely agree. Social media is a huge part of marketing online now and it’s key to make it creative and informative to grab the attention of potential clients and customers.

      Reply

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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