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SophieZo Virtually There For You

Marketing Strategy: Let an OBM Lead the Way

July 15, 2016 by sophiezo Leave a Comment

Marketing strategy
When you have an online business manager on your team, one of her primary responsibilities might be to partner with you to create your overall marketing strategy. That includes everything from brainstorming to campaign planning to hiring contractors to execute creative design and copywriting, setting up response tracking metrics, and so on. An OBM can handle all of these important elements:

  1. Work with you to create a baseline “state of the business” evaluation. You need a clear understanding of your market, your products and/or services, what sets you apart from competitors, and your market share. You need to know not only what you are doing, but also what your competitors are doing and how it’s different (or similar) to what you offer. Be detailed about your business’ strengths, weaknesses, external threats, and opportunities.
  2. Get a handle on product positioning. What makes your product special? What features make it stand out? Decide what features will appeal to different customers. For some, convenience is a top priority, but others are just looking for a good price. And still others hold out for top quality. You can’t offer everything, so determine what makes the most sense for your business.
  3. Help you clarify marketing goals. What are you trying to achieve? A growth in sales? By how much? More customers? How many? Keep a running list of large and small goals.
  4. Define tactics. How will you achieve your goals? There are many ways: sales contact by phone, email or in person. There’s social media marketing. There’s direct (snail) mail. And there’s advertising. Decide when you will utilize which methods to reach your goals.
  5. Draw up a marketing budget. Remember, to make money you (usually) have to spend money. You should never spend more than you can afford, but over time you’ll win more business and your marketing budget can expand accordingly.

Just imagine how smoothly your business might run all year when you have a professionally developed marketing strategy set for the whole year! You’d have the freedom to devise new offerings or even just take some well-deserved vacation.

It’s not right for every entrepreneur or small business, but if yours is well established and ready to move to the next level, an online business manager can help you get there. Let’s connect to see if you are ready to work with an OBM. Just take my quick and easy self-assessment quiz to find out how!

Filed Under: business management, business strategy, Delegating, Internet Marketing, Marketing, Money Savers, OBM, Online Business Managment, Organization, Outsourcing, production, Project Management, Team Management, Time Management, Virtual Services

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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