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SophieZo Virtually There For You

Connect with Your Clients

July 29, 2016 by sophiezo Leave a Comment

Connecting with Clients

Everybody loves to give their opinion. Everybody loves a good listener. And if you want to build relationships with your clients, it’s vital to take some time to ask!

Give your clients the happy glow that comes from feeling heard. One powerful way to do this is to send a survey. Requesting input on several questions lets your clients know you value their time and opinions, and gives you a window into how well your business serves them.

Simplicity is Key

Create a set of easy to answer yes/no questions, or create a multiple-choice question set. This will save time for both your clients and for you, too!

For example, let’s say you’re an acupuncturist whose main source of new patients comes from referrals. You could tailor your survey to the most recent group of referrals and send it only to those new clients. Some yes/no questions might be:

  • Did you have any difficulty using our online scheduling system?
  • What is the best way for us to contact you?
  • Were you satisfied with your caregiver’s explanation of how acupuncture works?
  • Did you feel that the treatment experience met your expectations?
  • Were your questions answered satisfactorily?

If you need to ask longer or more personalized answers, don’t ask more than a few because most people don’t want to spend the time. And ask respondents to keep their answers brief – just three or four sentences will suffice. Some useful questions might be:

  • How was your treatment experience?
  • If you are planning to return for more treatments, what was the most valuable aspect of your visit?
  • In just a few words, what other issues would you like to mention?

Make it Personal

Always say please and thank you. Let clients know that you are grateful for their time and their opinions. Consider entering each respondent into a drawing for a prize as a thank you and also to increase response.

Writing surveys and analyzing the results can take some time. But you don’t have to do it all yourself. An online business manager can help you map out a strategy for consistent customer contact, help you staff up to create the survey materials, and set up the tracking.

If you think you might be ready to work with a business manager to build your client connections, just take my quick quiz and find out!

Filed Under: business management, business planning, business strategy, Content, Customer Service, Delegating, Marketing, Online Business Managment, Organization, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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