Everybody loves to give their opinion. Everybody loves a good listener. And if you want to build relationships with your clients, it’s vital to take some time to ask!
Give your clients the happy glow that comes from feeling heard. One powerful way to do this is to send a survey. Requesting input on several questions lets your clients know you value their time and opinions, and gives you a window into how well your business serves them.
Simplicity is Key
Create a set of easy to answer yes/no questions, or create a multiple-choice question set. This will save time for both your clients and for you, too!
For example, let’s say you’re an acupuncturist whose main source of new patients comes from referrals. You could tailor your survey to the most recent group of referrals and send it only to those new clients. Some yes/no questions might be:
- Did you have any difficulty using our online scheduling system?
- What is the best way for us to contact you?
- Were you satisfied with your caregiver’s explanation of how acupuncture works?
- Did you feel that the treatment experience met your expectations?
- Were your questions answered satisfactorily?
If you need to ask longer or more personalized answers, don’t ask more than a few because most people don’t want to spend the time. And ask respondents to keep their answers brief – just three or four sentences will suffice. Some useful questions might be:
- How was your treatment experience?
- If you are planning to return for more treatments, what was the most valuable aspect of your visit?
- In just a few words, what other issues would you like to mention?
Make it Personal
Always say please and thank you. Let clients know that you are grateful for their time and their opinions. Consider entering each respondent into a drawing for a prize as a thank you and also to increase response.
Writing surveys and analyzing the results can take some time. But you don’t have to do it all yourself. An online business manager can help you map out a strategy for consistent customer contact, help you staff up to create the survey materials, and set up the tracking.
If you think you might be ready to work with a business manager to build your client connections, just take my quick quiz and find out!