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SophieZo Virtually There For You

4 Tips on How to Avoid Social Media Disasters

September 16, 2016 by sophiezo Leave a Comment

Social Media Management

Today, your social media presence is an essential part of any online marketing strategy. In fact, it’s practically mandatory that you take the time to establish a strong social relationship with your customers on a range of different platforms. Unfortunately, putting together a successful plan can be somewhat complicated, particularly as users are so discerning about who they engage with and how.

On top of that, social media can be a dangerous game too – particularly when you can lose your entire audience just by saying the wrong thing. One wrong word can lead to significant harm for your company, on even a viral scale – it’s no wonder people use social media managers so often. That’s why we’ve put together these simple tips to help you avoid social media disasters.

  1. Keep It Real

First and foremost, the best social strategies are built on the natural, honest, and genuine attitudes of companies. If you act like a real human being, then people will be far more likely to want to interact with you. Use targeted information, entertainment, and humor as a way to appeal to your audience on a real and emotional level, and you’re sure to get great results.

  1. Be Cautious with What you post

While humor can be a great way to start building relationships with your most important customers, it’s also important to do your research and learn as much as possible about your audience before you start breaking out the jokes.

  1. Respond to Everything (Even Negative Comments)

Social media is all about starting and being part of a conversation. If you don’t respond to your audience members when they turn to you for help, ask questions, or even make complaints, then you’re simply showing your customers that you don’t really care about their feelings or problems. On the other hand, if you’re willing to take the time to reach out to the people who are trying to engage with your brand, then you’re going to give a better impression of your business overall.

  1. Use a Social Media Manager

If you dedicate the majority of your time to business growth and ensuring your company is running smoothly, then the chances are you won’t have time to manage a social media campaign too. The best way to get involved with an effective marketing tool, and avoid making dangerous mistakes at the same time, is to hire a social media manager to do the job for you. They’ll tackle the hard parts of building and maintaining a social presence, so you can focus on other aspects of your organization.

If you want help making your social media campaign a success, and avoiding the mistakes that lead to failure, contact me for professional insight!

 

Filed Under: Internet Marketing, Marketing, Pinterest, Project Management, Social Media, Social Media Management, Twitter

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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