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SophieZo Virtually There For You

Should My Business Be On Instagram?

October 28, 2016 by sophiezo Leave a Comment

Instagram

As visual platforms continue to grow more popular, it makes sense that many companies are beginning to think about getting involved with social media solutions like Pinterest, Snapchat, and Instagram.

While Facebook might be the most popular social network around today – it’s not the only option, and if you’ve got a way to engage your followers on a more visual level, then you might find that you start to generate lots of extra interest in your brand, service or product!

Before you jump on the Instagram bandwagon, ask yourself a few of the following questions to determine whether it’s really the right move for you!

Question 1: Is Your Audience on Instagram?

Some companies think that they should jump on any and every social platform just to expand their potential audience. However, wasting your marketing budget on a tactic that’s not going to appeal to your key demographic isn’t a good idea! Instead, you need to ask yourself whether your audience is already on Instagram. If they are, then you should absolutely sign up and start cultivating their interest!

Not sure about your target audience’s preferences? Head on to Facebook Insights and look at the demographics of your follower base. Around 90% of all the people on Instagram are under the age of 35, so if you have a pretty young fan club, then you’re likely to make a good impression on the visual platforms.

Question 2: Are your Competitors on Instagram?

Just because your competitors are already using Instagram, doesn’t necessarily mean you should be signing up as well. After all, something that works brilliantly for one business won’t always work well for another. However, if your competitors are using Instagram effectively, then this may be a sign that different social platforms should be something that you consider.

Try talking to a professional social media manager if you’re not sure – they should be able to give you an insight into what might work for you.

Question 3: Do You Have Something to Post?

Finally, if you’re joining Instagram, then you need to have some pretty great pictures to post. Think about what your audience would want to see, and ask yourself if you can create the visual content required to keep your followers entertained. Some of the best examples of Instagram posts for businesses include:

  • Behind the scenes insights into the business
  • Sneak peaks of products
  • Creative looks at staff members
  • Social, community, or business events
  • Anything associated with your business reaching out to customers

If you’re interested in getting help with social media – from Facebook, to Instagram and more, contact me for guidance!

 

Filed Under: advertising, business strategy, Instagram, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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