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The Best Way To Deal With A Drop In Organic Search

November 25, 2016 by sophiezo Leave a Comment

social media marketing

One of the main reasons why people turn to social media as a way of improving their online marketing efforts is to enhance the level of traffic their website receives on a regular basis. Unfortunately, many companies find themselves in a state of confusion and frustration when the organic search numbers begin to drop – leaving them to look elsewhere for help.

If you’ve noticed that your organic search has begun to grow more lackluster over recent weeks or months, then it may be time to switch to paid social marketing efforts.

Paid Social is Under-Utilized

At the moment, paid social media marketing is still something of a new concept, with new platforms rolling out different ways for marketers to advertise their products and services in as much of a natural way as possible. The novel nature of this addition to the world of social media has meant that the concept is still largely underappreciated and underused.

While it’s always a good idea to try and build your customer acquisition measures as naturally as possible, using high-quality content and tactics designed to create authentic and long-lasting relationships with your customers, paid social media actually delivers a range of potential benefits that could improve the state of your current business.

Paid Social Opens New Opportunities

Many paid social media marketing efforts allow you to specifically target the audience you advertise to, meaning that you can focus on spending your budget on people who are the most likely to click through to your website and make a purchase.

In other words, paid social can be a prime solution for grabbing the attention of customers and driving conversions. What’s more, in comparison to organic methods for social media engagement, paid social offers advantages for targeted exposure and the analysis and scaling of your social media marketing efforts. In other words, you can watch to see what works, then build on it to create a more lucrative future for your business.

If you need more help managing your own social media campaign, reach out to me for guidance and information on social media success.

Filed Under: Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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