Visual content marketing is one of the best ways to make an impression with social media. Images, videos, and slideshows are all more likely to encourage shares, comments, likes, and other engagement than paragraphs of boring text.
After all, it takes much less effort to enjoy a picture when you’re browsing through Twitter, Facebook, or Instagram, than it does to read an article or blog post.
Of course, just like any other form of content marketing, it’s important to make sure that you stand out from the crowd. You’ll need to find a visual content strategy that not only supports your business ideologies, but also draws the attention of your chosen audience.
So, what can you do to make sure your visual techniques are having the right impact?
Use the Right Style for Each Social Network
Where you choose to focus your social media campaign will depend largely on where most of your audience hangs out. There are plenty of different social media channels to choose from, and chances are you won’t have enough time or a big enough budget to use all of them.
It’s your responsibility to create visual content that not only matches the format of the platform you have chosen to engage your social following on, but also to find the platform that is likely to give you the best response in the first place. For example, Instagram and Facebook typically see better results from personalized photographs, emotional videos, and other engaging pieces.
If you’re having trouble deciding where you should get started, it doesn’t hurt to research what your competition is posting about and where. You can use this research as inspiration, so you can give every comment or image you post a personal spin to make it unique.
Maximize Your Visual Value
As mentioned above, sharing visual content is more likely to get increased activity on your social media profiles, but only if you use those visuals correctly. For example:
- Take the time to choose or develop a picture that conveys everything from your brand message to the emotional response you’re trying to promote.
- Actively make use of sharing capabilities on Instagram and Pinterest to further your reach through Twitter, Facebook, and other social media sites.
- Invest in tools and software that can help you to edit your pictures and ensure that the visual content you share is always high-quality and appealing.
- Make sure that you don’t use any visual content that isn’t yours. Either stick to free-to-use images, such as those found on pixabay.com or use pictures that you have taken yourself.
If you’re looking for ways to enhance your social media campaign, get my free report to learn what a social media manager and their 3 key tools can do for you!