Getting people interested in your brand through social media is one thing – but prompting them to convert as a result of that interest is something entirely different. While many companies today understand how they can start promoting their content via a variety of owned channels such as Twitter, LinkedIn, and Facebook – they frequently miss out on the opportunity to encourage engagement from a larger audience, through paid social promotions. Paid Facebook advertising doesn’t refer to the process of buying likes or views – but investing in a way to put your marketing strategies in front of your target audience.
Sometimes, it’s the best solution for a stagnant business. Let’s say, for example, that you’ve spent plenty of money and time on developing a fantastic how-to article or video – what can you do to make sure that people see it? Promoting the content via Facebook Promoted post will help to ensure that you’re at the front and center of your fans’ attention. So how does all of this work, and when is the best time to get started with paid Facebook advertising?
When and Why You Should Use Paid Facebook Advertising
So, when exactly should businesses start using paid social solutions? Most companies will need to start by assessing their digital marketing objectives and figuring out where social fits in. Get together with your marketing team and figure out what you want to achieve, which goals you’d like to put in place, and how social marketing can fit into your path toward success.
Once you’ve finished assessing your goals, you can consider some of the most common areas where paid Facebook Advertising can make a successful impact.
- When Building an Audience from Scratch
One of the best times to use paid social marketing is when you’re developing a presence from scratch. After all, when you’re just getting started on a new platform, you won’t have an existing audience to turn toward for support and word-of-mouth advertising.
One quick solution to promote your content and your brand to a well-targeted audience is to use Facebook ad promotion.
- Building a Bigger Audience
If you already have an existing audience, but you want to expand your social reach, or improve your chances of earning new customers, then Facebook paid advertising could give you the option to do this.
You can use your existing Facebook connections as social proof to convince others that your business is trustworthy. Combined with a good advertisement, this marketing solution can be a great way to help your business grow!
- Diversifying an Audience
Finally, one of the biggest challenges that businesses using social platforms face – is that they end up getting more of the same audience members. In other words, you might end up with a huge audience from your local area – but nothing from people overseas where you’re trying to start selling your new products.
Paid Facebook advertising can allow you to pinpoint exactly where you want to start building your audience for a more diverse marketing strategy.