Sick of all the jargon that goes into your day-to-day marketing efforts?
Every business owner in the modern world today knows that his or her website represents a vital component to the success of a business. These days, as consumers become increasingly focused on prizing the relationships they hold with their favorite brands, social media has become a supportive pillar in the overall structure for online presence. In fact, most people agree that website performance and social media should be consistently integrated with each other to drive traffic on a regular basis.
So, what actually works?
Well, this is where you can use Google analytics – a tool that might look complicated, but runs on a series of pretty simple concepts that are easy enough to get accustomed to.
Create Social Media Goals for Your Website
First things first, what do you want to accomplish?
Before you can start tracking your social media tactics in Google analytics, you need to come up with some goals and objectives. These are the things that should make up a significant aspect in your complete plan for social media marketing and align with your broader business and marketing strategy.
Figuring Out your Social Analytics Report
Once you’re all set up, you’ll see that there are eight different reports for social media available in Google analytics – and they should help you to figure out how effective your social media campaigns are according to your own unique goals. Each set of analytics is under the reporting tab, in acquisition > social. They include:
1. An overview report: This allows you to see how much conversion value you’re getting from social media.
2. Network referrals: This allows you to use engagement metrics for traffic from various social networks.
3. Data hub activity: This shows how people are engaging with your social media efforts and talking about you on social media.
4. Landing page: This allows you to see the engagement levels for each URL.
5. Trackbacks: This shows you which sites are linking to your content, and why, so that you can replicate successful content in the future.
6. Conversions: This is where you can see the total number of conversions and what those conversions amount to in money, coming from the referrals of each network.
7. Plugins: If you’re using social share buttons on your site, this report will let you understand which of your content pieces get the most shares and which networks they’re shared on.
8. User flow: Finally, this report shows the paths that users from social network used through your site.
Need some more help understanding the complexities of social media campaigns? Check out these easy tools for social media management, schedule your free 30-minute consultation, or reach out to me today!