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SophieZo Virtually There For You

3 Things To Consider For Your Social Media Strategy

February 17, 2017 by sophiezo Leave a Comment

These days, if a business wants to reach out to their customers on the most engaging and personal level available online – they need to use social media. Social media platforms are giving businesses a new solution for interacting with their customers in a way that has never been possible before.

Through social media, you can provide customers with instant access to great deals, gain brand authority, and even find out essential information about your target market.

Of course, getting the most out of social media means having an effective marketing strategy. Your social media marketing strategy should include a range of important features, but here we’re going to cover three of the most important things you should be considering – whether you’re on Twitter, Facebook, or anything else.

1. Post Management

When do you send your content out into the world? Most people believe that there isn’t an ideal time or place to post social media content – but that couldn’t be further from the truth. Post management allows you to pinpoint the best times to share by finding out when your target market is online.

2. Content Curation

If you’re not a highly creative individual, then the chances are that you don’t have the constant inspiration required to post new and exciting content to Facebook, Twitter, and any other social media platforms you might be managing. With the help of a social media manager, you can engage in proper content curation, which means that you always have something relevant to say to your audience.

3. Image Design and Selection

You’ve heard the phrase “an image is worth a thousand words”. On social media, that’s more true than you could possibly imagine. Images are a great way to interact with your followers on social media and show your all-important human side – an aspect which leads to greater brand loyalty and trust.

What’s more, with images you can create interaction with your prospective customers that isn’t limited by character restrictions. Unfortunately, post the wrong image, and you could easily make the wrong impression.

Remember that all social media images should be high-quality and relevant! Social media image design and selection practices should help with this.

If you need assistance with all of these issues and more, learn how a social media manager can help with these 3 key tools!

Filed Under: digital marketing, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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