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SophieZo Virtually There For You

Simple Ways To Reach Your Customers On Social Media

April 14, 2017 by sophiezo 2 Comments

There are plenty of blogs and articles out there that claim to have the secret formula when it comes to being successful on social media. However, the truth is that you need to find a technique and strategy that works for your unique business. Making a social media strategy work can seem like a challenging task for some marketers – there’s a big learning curve, and it can be very difficult to appeal to your audience on a consistent basis.

Fortunately, with the help of a social media manager and a few basic tips, you can start to take advantage of a huge network of potential customers! Following, we’ll take a look at just some of the simple things that you can do to drive up engagement, enhance interaction, and appeal to your customers on social media.

1. Put High-Quality Content First

If you devote yourself to posting high-quality content on a regular basis, then people will be more likely to find value in your social media profiles. Not only will your visitors start to recognize your brand as an authority within a specific marketplace, but they’ll feel more comfortable coming to you for advice and information in the future. What’s more, high-quality content convinces your customers to share your content, which can mean that you end up with a larger dedicated following.

2. Remember To Be Emotional

Emotions are a fantastic way to get more engagement out of your customers. If you can make your followers feel happy, excited, or even nervous about a particular issue, then they’re far more likely to start a conversation with you, or even take that conversation elsewhere – meaning you get more shares. Using an emotional strategy can also give your brand a human side, which is a great way to develop trust and long-lasting relationships.

3. Understand That Every Network Is Different

Finally, keep in mind that each social network has a different demographic of followers. That means that there’s no one-size-fits-all approach to social media marketing. If you really want to make your strategies work, then you’ll need to learn the unique aspects of each platform you use, and combine what you know about the network, with what you understand about your customers.

The Value Of Conversing with Customers

Social media isn’t just a great way to share content. It’s also a fantastic opportunity to start a conversation with your customers. On social media, you can build your brand presence, establish your human side, and make sure that you’re taking steps to make yourself more valuable in the eyes of your customers.

Want to learn more about social media strategies? Fill out an application for a $97 audit and consultation, or learn more about the tools a social media manager uses to grow your business with social media marketing.

Filed Under: digital marketing, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

Comments

  1. Pam says

    April 18, 2017 at 5:21 pm

    This was very helpful thanks

    Reply
    • sophiezo says

      April 18, 2017 at 5:33 pm

      You’re welcome! Thank you for leaving your feedback! I am glad the post was helpful!

      Reply

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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