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SophieZo Virtually There For You

4 Simple Goals To Set For Your Social Media Marketing Strategy

April 28, 2017 by sophiezo Leave a Comment

Many business owners assume that they can just “start” social media marketing. However, without the help of a social media manager, it can be very difficult to dive in and achieve any real success. Businesses need a strategy to help them determine which channels they need to be on, what kind of content they should post, and when certain posts should be scheduled.

Of course, the first step in any good strategy is working out your social media goals. If you know what you want to achieve, then you can help your social media manager craft a plan that’s perfect for your needs.

Goal #1: Regular Engagement

This might seem like a very simple goal, but it’s also an important one. Social media isn’t really something that you can only devote time to once a month. For most businesses, it’s important to be active on a regular basis, coming up with ways to engage with your followers and help them take more action with your organization. Engagement is how you build relationships with potential customers online.

Goal #2: Create Unique Content

Creating and posting unique content can be difficult, but it’s often a great way to establish your brand identity. If you can put out a good mix of personal and curated content, then you can help to offer your customers value and show them that you’re worth following!

Goal #3: Raise Brand Awareness

Raising brand awareness is crucial in today’s business environment. The more people know about you, the more they will trust you when it comes to making purchasing decisions. Using your time on social media to increase your influence through authority and thought leadership is a fantastic goal, and a great way to highlight what makes you different from your competitors.

Goal #4: Drive Traffic

Finally, your social media presence can be a great way to generate interest in other aspects of your online presence. A social media manager can often help you to ensure that your digital profile flows seamlessly across a range of channels, helping to prompt people towards a place where they can invest in your business or make purchases.

Want to learn more about social media goals? Why not complete an audit and consultation for just $97 or learn more about the tools a social media manager can use to help your business thrive?

Filed Under: advertising, digital marketing, Facebook, Instagram, Internet Marketing, LinkedIn, Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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