When you first start a new social media marketing campaign, it can be tempting to share everything and anything that you consider to be “valuable” content. While this strategy of “spray and pray” can work for some people, most of the time, you need to be a little bit more precise about the content that you produce if you want to have the right impact online.
After all, it’s worth noting that the brand image your social media marketer helps you to create might define how your customers view you and your business.
Refining What You Share
When it comes to making sure that you only share quality content on social media, it’s important to begin by understanding your audience. If you know what they expect from your brand, and what they’re looking for, then you’ll have a better chance of posting something that they really appreciate.
Try doing a little research into some of the competing brands in your niche to see what they’re posting, or conduct a survey to ask your existing followers what they’d like to see from you.
Defining Quality Content
Though the definition of “quality content” will often depend on your specific target audience, chances are that you’ll benefit from following a few simple rules about valuable shares. For instance, all of the content that you publish should be:
One of the trends that you should be wary of when choosing content to publish is relying on any tools or techniques that simply “suggest” the content you should share with your audience. While sometimes these suggestions are useful, you might end up with a lot of content that isn’t right for your specific customers.
If you’re struggling to come up with ideas that are right for your audience, you can always seek the help of your professional social media manager. These experts can conduct audits and examine your content to ensure that you’re publishing high-quality and valuable tweets and Facebook posts at all times.
Discover more about the tools that social media managers can use to enhance your brand position online.