When it comes to building a new business, attracting and engaging your customers is crucial. That means that in today’s environment, entrepreneurs need to learn how to embrace social media in its many different forms. Social media’s inherent word-of-mouth quality can engage and attract potential customers at crucial stages in the buyer development cycle. However, you need to be creative with your posts.
So, how can you make sure that you maintain and boost creativity when the inspirational juices start to run dry? Here are just a few simple suggestions.
1. Reach Out To Your Customers
Not sure what your customers want to hear about? Then reach out to them and start a conversation. Ask them what they like and dislike about your business, or how they feel about trending topics in the industry. When you reach out to your customers through social media, that helps them to feel important and valued as a crucial part of your organization. Usually, reaching out will provide you with a host of great suggestions to develop your social media posting plan, and even your content marketing strategies, too!
2. Register On The Right Platforms
Social media isn’t limited just to Facebook and Twitter anymore. There are a range of platforms out there that can help you to grow your online presence. If you’re a largely visual company, then you may need to start thinking about the ways that you can share that with your community by getting involved with visual platforms. Snapchat, Instagram, Pinterest, and even YouTube are emerging as great ways to connect with a visual audience.
3. Hire A Social Media Manager
Finally, one of the easiest and most effective ways to boost the potential of your social media campaigns is to hire someone who knows social media like the back of their hand. This person should be able to communicate with your audience on your behalf and make sure that you’re taking the right steps towards success. Often, businesses know that they need a social media strategy to succeed, but they don’t know how to get started. A social media marketing manager can give you that start, so that you can get the most out of your online presence.
Find out more about the tools a social media manager uses to boost social media creativity!