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SophieZo Virtually There For You

Do You Need A Social Media Manager? Questions To Ask Yourself

September 1, 2017 by sophiezo Leave a Comment

Today, every business, no matter the industry or size, is expected to be active on social media as part of a comprehensive marketing strategy. However, it’s hard to expect a business owner to be an expert in everything, from marketing and product development to social media engagement. With that in mind, it may be important for business owners to consider turning to help when they need to make an impact online.

If you’re not sure whether a social media manager is right for your business, the following questions could help you to hone in on your needs.

1. Can I Maintain My Social Media Presence?

One of the few things worse than no social media presence is an inconsistent or outdated social media presence. If you don’t have the time or the personnel to make sure that you’re keeping your social media posts updated and your platforms fresh, then you need a social media manager.

2. Can I Afford To Lose Out?

When it comes to new hires for a business, a lot of companies focus more on the price of hiring an expert than the cost of not having one on board. Ask yourself if you can really afford to miss out on the engagement and traffic a social media manager can bring you, then compare the value of that to the cost of hiring your expert.

3. Do I Understand My Market?

Social media marketing is all about connecting with your target audience. If you don’t understand your market, then the connections you make might not be very successful when it comes to getting you long-term engagement and attention. A social media manager can make sure that your strategies are tailored to your specific customers.

4. Do I Have A Plan?

Social media managers frequently act as strategists for their clients, coming up with plans and making sure that they’re followed to deliver the best results. A manager will come up with a clear calendar and campaign that improves engagement for your brand and makes sure that you have the right presence online.

5. Do I Have The Skills?

Finally, while it might seem simple enough to download a few tools and automate your social media strategy, the truth is that social media management takes a lot of time, effort, and skill. Your social media manager will have the expertise and background required to make the most of the best tools for success and ensure your campaigns make an impression.

Find out more about the tools a social media manager can use to improve your online presence today.

Filed Under: digital marketing, Facebook, Instagram, Internet Marketing, LinkedIn, Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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