As social media marketing grew increasingly more popular over the years, more and more businesses have jumped on the bandwagon in an attempt to stay ahead of their competitors. However, one of the most important things that brands need to realize when it comes to using social media is that if they want to be really effective in their campaigns they need to find a way to connect with their audience.
Today’s customers want to build stronger connections with the businesses they buy from, and that’s what makes social media more powerful. If you can show your audience your human side, then there’s a good chance that you can benefit from greater trust, loyalty and more repeat sales in the future.
Building A Connection
Social media marketing is a powerful technique for building brand affinity. In other words, it makes your customers feel as though they understand your brand a little better. The more you communicate with your customers through social media, the more they begin to think of you as a transparent and authentic entity rather than just another big-name brand.
Since we automatically build stronger connections with things that we can attribute human characteristics to, showing your personality through social media will make you a more likable brand and help to strengthen brand loyalty.
How To Show Your Human Side
There are plenty of great ways that you can show your human side on social media, but here are just a few of our favorites:
- Share pictures and videos that show behind-the-scenes footage of your staff. Show people that your company is made up of real people, with real voices and personalities.
- Respond quickly to comments – good or bad. When someone reaches out to you, respond and let them know that you’re listening. Customers want to feel as though you value them, so don’t just ignore what they’re saying to you.
- Have an opinion. Don’t just share content that you’ve created. Share your opinions on other content that’s relevant to your industry, too. Just be careful not to bad-mouth your competitors, or this could make you look petty.
Your social media manager will be able to help you build your personality for marketing purposes. Check out the tools that social media managers use to establish humanity for your brand today!