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SophieZo Virtually There For You

Why You Should Let Your Human Side Show On Social Media

November 10, 2017 by sophiezo Leave a Comment

As social media marketing grew increasingly more popular over the years, more and more businesses have jumped on the bandwagon in an attempt to stay ahead of their competitors. However, one of the most important things that brands need to realize when it comes to using social media is that if they want to be really effective in their campaigns they need to find a way to connect with their audience.

Today’s customers want to build stronger connections with the businesses they buy from, and that’s what makes social media more powerful. If you can show your audience your human side, then there’s a good chance that you can benefit from greater trust, loyalty and more repeat sales in the future.

Building A Connection

Social media marketing is a powerful technique for building brand affinity. In other words, it makes your customers feel as though they understand your brand a little better. The more you communicate with your customers through social media, the more they begin to think of you as a transparent and authentic entity rather than just another big-name brand.

Since we automatically build stronger connections with things that we can attribute human characteristics to, showing your personality through social media will make you a more likable brand and help to strengthen brand loyalty.

How To Show Your Human Side

There are plenty of great ways that you can show your human side on social media, but here are just a few of our favorites:

  • Share pictures and videos that show behind-the-scenes footage of your staff. Show people that your company is made up of real people, with real voices and personalities.
  • Respond quickly to comments – good or bad. When someone reaches out to you, respond and let them know that you’re listening. Customers want to feel as though you value them, so don’t just ignore what they’re saying to you.
  • Have an opinion. Don’t just share content that you’ve created. Share your opinions on other content that’s relevant to your industry, too. Just be careful not to bad-mouth your competitors, or this could make you look petty.

Your social media manager will be able to help you build your personality for marketing purposes. Check out the tools that social media managers use to establish humanity for your brand today!

Filed Under: digital marketing, Internet Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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