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SophieZo Virtually There For You

How Can You Use Social Media? Common Objectives And Benefits

November 24, 2017 by sophiezo Leave a Comment

The things that a business can do with social media these days are astronomical. From improving brand awareness to gaining customer loyalty by letting your personality shine through to your clients, social media is a powerful solution for people who want to respond to the increasingly “connected” online space.

The goal for most businesses seeking assistance from a social media manager is to increase revenue by securing new clients and customers. However, it’s worth noting that you need to have a powerful strategy in place if you not only want to boost traffic to your website but also enrich the perception your audience has of your brand. To begin your strategy, you’ll need a solid idea of what you want to achieve and a clear focus on some specific objectives.

Defining Social Media Objectives

Social media objectives are simply goals for your social media campaigns that help to influence the direction of your strategies. Although there are many different options out there, here are some of the objectives that social media managers find to be the most common:

  • Thought leadership: By sharing the right information at the right time within your industry, you can position yourself as an authoritative figure in the eyes of your audience and expand your reputation as a thought leader.
  • Prospecting and lead nurturing: Through social media, you can identify new customers, learn about their preferences and design marketing campaigns. After you’ve made that initial connection, you can engage in ongoing communication with your prospects to move them along the sales funnel.
  • Lead generation: With social media campaigns, you can drive new customers and clients to your website to give them more information about your product or service. This can lead to increased subscription rates for your newsletter and more engagement.

Achieving Your Goals With Social Media

By working with a social media manager, businesses can decide which goals they want to achieve in their marketing campaigns and how they want to capture the attention and loyalty of their customers. Once you have identified your objective, a social media manager can use a range of tools to deliver the results you need and help your business thrive.

Filed Under: digital marketing, Internet Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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