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4 Quick Tips For Small Businesses On Social Media

December 8, 2017 by sophiezo Leave a Comment

Today, social media is one of the most powerful tools any business can use. If you’re a small business, social media can help you to expand brand awareness and reach out to new customers in your area or around the world.

Unfortunately, a lot of organizations simply don’t know how to make the most of social media for their brand. To help you get started on the path to success, we’ve put together a quick and simple list of tips for small businesses to use when they’re growing their brand.

1. Use Social Media To Drive Traffic

While it’s great to use social media as a place to gather loyal fans and followers, the best way to make the most of those followers is to send them to your website. The more you build a relationship with your customers through social media, the more you can send warm leads to your website, where they’ll feel confident buying your products or paying for your services.

2. Get To Know Your Followers

Behind all successful social media strategies, there’s one key focus: the audience. Learning as much as you can about your customers and finding ways to connect with them is the best way to grow not only your following but also your authority as a business. The more you tailor your content to meet your audience’s needs, the more your following will grow.

3. Create A Schedule

Social media works best when it’s done consistently. With that in mind, make sure that you design a schedule that helps you make the most out of your posts. Find out when your customers are online and where they spend most of their time. Then use your social strategy accordingly.

4. Be Unique!

Finally, while there’s nothing wrong with retweeting or sharing posts from other people in your industry, you should be using social media as a place to develop your brand voice. Make sure that you let your personality show through in all your posts so that you can begin to build an affinity with your preferred audience.

Of course, a social media strategy can be made easier by one simple thing – hiring a social media manager. Click here to find out which tools a social media manager could use to help you make the most of your strategy.

Filed Under: digital marketing, Internet Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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