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SophieZo Virtually There For You

Who’s Managing
Your Marketing Efforts?

November 15, 2019 by sophiezo 2 Comments

If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it won’t do you any good if nobody is visiting it. The most important part of your business – the very lifeblood of your company – is marketing. If you can’t reach your customers and draw them in, it won’t matter how great your products and websites are, you still won’t succeed.

There are so many facets of a successful marketing plan. You need an attention-getting message and you must choose the best channels to distribute it. Marketing is also about creating and nurturing relationships with customers to build a loyal and lasting following. Plus, successful marketing requires you to be a metrics expert to determine whether or not your efforts are working. It’s a lot to take on, and the most successful businesses count on experts to helm their marketing campaigns. Here are the top 4 reasons you should consider adding a marketing expert to your team:

1. Marketing Is the Key to Growth and Expansion

Your business should always be focusing on the future, making plans for growth, and setting bigger and better goals. A marketing expert can help you achieve them. They know how to use demographics and customer profiles to create the type of messages your customers want to see. They’ll put their knowledge to work crafting campaigns that will appeal to current customers and draw in a whole host of new ones.

 2. Marketing Methods Change Quickly

Just a few years ago no one would have thought of Instagram as a valuable marketing tool. Now you wouldn’t dream of launching a social media strategy without it! Marketing trends change CONSTANTLY, and in order to be competitive, you have to keep up. Who has time for that? Your marketing expert!

 3. Marketing Has to Get Attention

Social media ads won’t do you much good if potential customers scroll right past them. You want to get their attention and get them excited about your business! A marketing expert uses sales funnels, promotions, and exclusive offers to get your customers hyped-up about your brand. Marketing experts don’t settle for customers being willing to buy your product, they want customers clamoring for it!

4. Marketing Is All About Metrics

How do you know if your marketing efforts are paying off? One word – metrics. A marketing expert can use your metrics to decide where and when to post your content. They’ll use metrics to determine what type of content gets the best response, and when you should recalibrate for maximum impact. A marketing expert doubles as a metrics expert who will constantly evaluate and refine your marketing plan until it’s perfect.

Don’t take chances on the most critical part of your business. Book a call today to discover how the experts at SophieZo can take your marketing efforts to the next level.

Filed Under: business management, business strategy, digital marketing, Internet Marketing, Marketing

Comments

  1. Platinum Accounting says

    December 2, 2019 at 1:41 am

    heya! Very nice article. Keep it up. Thanks for sharing.

    Reply
    • sophiezo says

      December 2, 2019 at 9:08 am

      Thanks! I’m glad you liked it!

      Reply

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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