Your content is the biggest cornerstone of your marketing success strategy.

Creating valuable content that’s informative, interesting, and engaging doesn’t just happen. You need a well-developed content calendar that creates consistency while ensuring you have enough variety to keep your audience engaged and coming back for more!

A great content calendar includes 3 essential elements:

1.     Content Types and Formats

You need to offer your audience a variety of content types like blogs, videos, newsletters, social media posts and more. As you’re building your content calendar, focus on the types of content you want to produce, the formats you’ll be using, and the main topic or theme of each piece.  

2.     Publishing Schedule and Deadlines

The whole point of a content calendar is to keep you on track and posting consistently. Start by scheduling the publishing dates for each piece of content. Highlight important deadlines for the content creation process including brainstorming, drafting, editing, and final approval. This ensures that your team is staying on track and will be ready to go when it’s time to publish.

3.     Channels and Distribution Plan

Once you have your content plan in place, you have to decide how you’re going to share it with your audience. Your distribution plan should include where each piece of content will be published and promoted such as your website, your blog, your podcast, or your social media channels. Don’t forget to include additional distribution methods like PPC advertising, cross promotions, or collaborations.

A well-designed content calendar empowers you to create consistent content that aligns with your mission, your voice, and your brand identity. Developing a strong content strategy is an important step towards strengthening your relationship with your online community, building trust and loyalty, and establishing your position as a thought leader in your field.

Ready to plan your content strategy? The marketing experts at SophieZo are standing by. Visit www.sophiezo.com to learn how we take the guesswork out of marketing success!