What’s one thing you’d like to teach your customers? Do it with a webinar! Webinars are a fantastic way to teach a skill, demonstrate a technique, or share valuable information about a specific topic. They’re easy to create and they’re great for building a connection with your audience. Here’s an easy guide to creating an… [Read More…]
Making the Sale
Leads are great- but if you aren’t converting those leads into clients, you’re missing the most important step! If you’re not making as many sales as you’d like, it might be time to take a look at your process to see if there are areas where you are leaking leads. Making small fixes here and… [Read More…]
Keep Those Leads Coming
Are you looking for new leads? The answer to that question should always be a resounding, “YES!” Even if your business is on a trajectory to unbelievable success with no end in sight, you should always be focused on cultivating new leads. Staying on top of your game requires you to consistently bring in new… [Read More…]
5 Ways to Spice Up Your Social Media
We use social media to build our businesses all the time – marketing, staying connected, and increasing our brand awareness- but we have to remember that for the most part, our audience is seeking entertainment. If you want to keep their attention and keep your brand fresh on their minds, you’ve got to bring the… [Read More…]
Cultivating Your Brand Identity
Anyone can own a business, but in the world of online commerce, you’ve got to have a brand. Producing a great product or offering an outstanding service isn’t enough to distinguish you from the millions of other entrepreneurs doing the exact same thing. If you want to stand out from your competition and make a… [Read More…]
Know When to Post
Social media is a business tool like no other. The sense of community and the instant connection with your audience is invaluable when you’re building your brand loyalty. The problem with social media is that every other business is using it to reach their customers as well. That’s a LOT of competition for audience attention!… [Read More…]
Who Is Your Ideal Client?
Acquiring new clients is a huge challenge for many businesses. Frustrated business owners often find themselves wasting time and money pursuing clients that never quite pan out. It’s a lot easier to up your client acquisition game when you have a clear picture of your ideal client and a deep understanding of what they want… [Read More…]
5 Reasons to Use Social Listening
Social listening- what is it, and why does it matter? You’re probably already doing some sort of social monitoring- meaning that you’re monitoring your social media channels for direct mentions of your brand, customer feedback, or discussions pertaining to your brand. But social media listening is different from social media monitoring. You’re still collecting all… [Read More…]
Using Hashtags on Facebook
Hashtags have long been an essential part of Instagram and Twitter posts, but Facebook has been late to the party. It’s not that they haven’t tried- they rolled out hashtags on the platform years ago, but they never quite caught on. Now, that’s starting to change, but don’t expect to see a hashtag free-for-all on… [Read More…]
8 Ways to Get Great Referrals
Referrals are the best way to build your client base. After all, potential clients are far more likely to choose your business when it’s been recommended by someone they know and trust. Plus, you’ll have secured a reputation as someone who provides excellent service before you even have your initial meeting with a prospective customer!… [Read More…]